Google infrastructure helping you digitize your business seamlessly

We are in a perpetual state of digital revolution, and it is what propels businesses and industries forward. All types of businesses and industries irrespective of their size and locations can leverage the benefits of new technologies and systems to drive scaled improvements and fully embrace the digital age. And it is not just a surface level change that can give results by just adopting a new technology; it requires a strong commitment that includes a complete transformation even in terms of culture and mindset and not just the IT team but the entire organization.  It is no surprise these days that organizations are increasingly looking at or have already digitized their business. These digital transformation frameworks are used to revolutionize and reimagine business processes and systems altogether in a way to make scalable improvements and embrace the digital age.  And aiding in this transformational journey, the infrastructure provided by Google has the ability to tend to the needs in a comprehensive and a customized manner. 

This data powered innovation has integrated processes, people and technology such that it has made collaboration more efficient even across different regions.  This is exactly where Google Cloud infrastructure comes in handy.  Let’s take a look at Google Cloud. Google Cloud is not just a means to store data but gives a digital transformation platform that provides global-scale distributed infrastructure as a service as well as and industry-specific solutions powered by Google’s AI and machine learning advances. A range of different organizations across different industries place their trust in Google Cloud primarily because of the differentiated technology it provides to help them solve real business problems. The data centers of Google Cloud’s global network are some of the world’s most efficient and secure ones that provide the highest of speeds with as much reliability round the clock. The testament to the growing popularity of the cloud and its consequent can be traced from the fact that in 2020 alone, Google Cloud generated revenues of 13 billion U.S. dollars, which represents approximately  a staggering seven percent of Google's total revenues. This, followers by an in increase to 7.5% in 2021 taking the revenue to 19 billion U.S. dollars. The company's primary source of revenue from the Cloud segment can be attributed to the Google Cloud Platform (GCP), which includes infrastructure, data and analytics, and other wide gamut of services.

Another widely used and functional Google product is Google Workspace. Google Workspace helps users collaborate more effectively, stay connected and encourage companies to create new digital customer experiences.  It’s that one app that combines all the features right from Gmail, Google Chat to Google Calendar and Google Meet. This integration is so efficient that you can, for example, write emails and start a video conference. For business customers, there is a new Business Plus subscription, which gives 3TB more storage per user and allows an additional 100 participants in Meetings than the existing Business Standard subscription.

Businesses can even track their web analysis with the help of yet another comprehensive product called Google Analytics. As the name suggests, it gives you detailed analysis of your customers and  the level of digitization that it offers helps businesses improve their decision making by offering valuable insights that can form relevant and holistic marketing plans.  Since it can easily be integrated your website and all other social media platforms - it can give detailed customized information regarding the number of visitors, kinds of visitors daily, weekly and even monthly making it a very remote friendly and easily accessible to all platforms.  Google Analytics is usually at the center of any digital marketing activities making it one of the most valuable tools for the marketing team. 

And to extend benefits of the digital insights so obtained - Google Ad Manager is another tool that is commonly used by the digital marketing fraternity. Google Ad manager is an online ad management platform that makes it easier for businesses to set end-to-end ad goals and track their performance. Furthermore, it can use the data so collected from the ad performance and ad space and suggest relevant optimizations to the user. 

All in all with these products and services, navigating the digital world we are in today becomes much more easier and efficient. The integration of various tools under one platform makes data and work accessible and available to everyone from all corners of the world thereby, making collaboration easier and faster. 

The article has been written by Ankit Sinha - VP - Cloud Practices and Consulting, Searce