Google acquires Israeli startup SlickLogin

Google has acquired SlickLogin - an Israeli start-up behind the technology that allows websites to verify a user's identity by using sound waves. This will be an "acqui-hiring deal", i.e. SlickLogin's staff and knowledge will be integrated into Google. The company was founded very recently and is barely a year-old.

This news comes at a time when Indian start ups and supporting bodies have just been comparing the Indian ecosystem with Israel's. An Indian software product think-tank iSpirt and SignalHill analysis reveals that India has the worst multiple in terms of M&A exits. In Israel the M&A exit value was ~7X of the VC/PE investment during the same period. 

SlickLogin confirmed on its website on Sunday, "Google was the first company to offer 2-step verification to everyone, for free - and they're working on some great ideas that will make the internet safer for everyone." However, neither Google not SlickLogin has disclosed details of the deal.

SlickLogin has a patented technology to increase Internet safety. Instead of relying on text or biometrics, SlickLogin's technology relies on sound which is not audible to human ears. As Endgadget states, "Google is already working on some great ideas that will make the internet safer for everyone," except maybe from your dog, who could hear all of your future passwords."

Google already offers two-factor authentication tech free for users, but it can be a pain to enter a six-digit authentication code (which changes every minute). Meanwhile, SlickLogin's system requires no additional technology. Just place your phone near your computer and inaudible sounds played through the speakers take care of the rest.