Godrej harnesses big data, meets real-time customer demand

Godrej Consumer Products transforms into a globally integrated enterprise harnessing Big Data insights to drive efficiency and consistency across the organization

IBM today announced  that  it  has  helped Godrej Consumer Products Limited (GCPL) to deploy  IT  solutions  in  supply  chain  to drive efficiency,  gain better visibility,  improve  controls and  performance  across  geographies. As a result, GCPL is able to make right  decisions on stock placement thus providing  its  customers  with  greater  product  variety at a lower cost, allowing the company to maintain an edge over market competition.
 
In  recent  years,  GCPL  has  expanded  its  operations into Asia, Africa, Middle-East  and  Latin  America through acquisitions. This rapid expansion led to disparate and inconsistent technology and processes in many areas requiring a holistic approach of IT enablement in supply chain management.
 
IBM worked with GCPL to look at the supply chain techniques from company's inventory and logistics perspective across multiple locations and brand. Based on these big data insights, IBM supported GCPL in deploying optimized and   stable   planning   solution that replaced all legacy standalone applications.  GCPL is now able to improve on-time and in-full delivery performance (OTIF) to its customers at lower working capital, thereby, improving the bottom line.
 
"As  our  business  continues to grow, we need a comprehensive supply chain solution  to  improve  data  visibility  across the organization for better agility  and control," explained Subrata Dey, Executive Vice President - IT at  GCPL.  "IBM helped us to build a technology solution to gain real time insight into our supply chain, setting us up to successfully continue our expansion."
 
"When organizations expand globally, the level of complexity in managing an efficient,   integrated   enterprise   also   grows,  creating  significant challenges  for  companies  like GCPL that are driving toward global leader status,"  said  Kamal  Singhani,  Partner,  CPG,  Retail & Smarter Commerce Industry  Leader,  Global  Business  Services,  IBM India/South Asia. "GCPL required the right mix of strategy, technology to create the most efficient and effective supply chain, and we are confident that our holistic approach will help the company continue its already successful growth journey."
 
The solution also helped GCPL to simplify IT complexity, while increasing productivity  and visibility. GCPL has effectively integrated the company's operations centers located in India, Sri Lanka, Bangladesh, Argentina, Indonesia and South Africa.
 
"We're  delighted  to be part of this solution that improves our agility to serve  customers  through increased supply chain efficiency and flexibility in an ever changing competitive environment," added Dr. Rakesh Sinha, Chief Operating Officer at Godrej Consumer Products Ltd.