GoDaddy announces 'Cup of Coffee' campaign for SMBs

GoDaddy has launched India's ‘Cup of Coffee' campaign to personally demonstrate to small businesses and entrepreneurs how easy it is to build a website, thereby enabling them to establish a Web presence. The campaign's theme is ‘Get a Web presence in the time you finish a cup of coffee,' which aims to exhibit how convenient and fast it is to build a great website, at an affordable cost. The ‘Cup of Coffee' campaign is running simultaneously in three cities - New Delhi, Mumbai and Hyderabad for a period of one month.

GoDaddy has been helping small businesses in India since January 2009 when it began offering .IN domain names, India's country code extension. GoDaddy identified India as a priority market for global expansion while launching full-scale operations in June 2012, and has its largest international office with a customer care center in India. Since its entry last year, GoDaddy India has grown its customer base by 100 percent, with thousands of customers now benefiting from GoDaddy's products.

At various SMB clusters, a GoDaddy mobile-experience-zone will be positioned during the campaign period, offering a first-hand experience of how SMBs can register a domain name, build a website, get an email address and leverage Google AdWords to promote their website.

This integrated campaign is a first-of-its-kind in India's industry, in the way it is enabling SMBs to get a Web presence. The key value propositions being offered to the SMB are:

End-to-end Web presence at an affordable cost

The customer is given a .COM address for their Web presence, a website for their business, 1GB email ID and Google AdWords credit worth Rs. 2,500 so SMBs can have their business appear on Google - all for Rs. 580* only.

Get online "in minutes" for no fee

Trained GoDaddy exper ts are going door-to-door in selected clusters of each of the three cities, showcasing how websites can be built quickly and promoted on Google easily. Websites and Google Adwords advertising accounts are built for interested businesses at the mobile-experience-zone or at their doorstep - at no additional cost.

Integrated Campaign

To complement GoDaddy India's on-ground efforts and to ensure maximum outreach to small businesses across the three cities, radio and outdoor advertising are being deployed.

Local customer support

A team of local agents, who speak local languages, are providing GoDaddy's brand of award-winning customer service to Indian customers. Since opening in June 2012, customer call volumes at the GoDaddy India Customer Care Center have risen by 400 percent. These calls are from entrepreneurs and small business owners in India who want to set up a Web presence to help leverage the value of the Internet.