Global B2C and B2B Businesses Achieve Success with Oracle Commerce Cloud

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Global B2C and B2B businesses of all sizes have invested in Oracle Commerce Cloud, part of the Oracle Customer Experience (CX) Cloud Suite to drive sales, customer loyalty and growth. Oracle Commerce Cloud customers include Denby Pottery, Komori American Corporation, Laura Ashley, Lenox, Team Sportia and Vermont Country Store.


Oracle Commerce Cloud is the industry’s only unified enterprise-grade B2C and B2B commerce platform built on modern cloud architecture and deep industry expertise. With a proven heritage for performance, scalability and flexibility, Oracle Commerce Cloud empowers online businesses to take advantage of artificial intelligence technology. Innovative personalization tools enable brands to deliver targeted offers and recommendations to shoppers that can increase customer loyalty and sales by providing personalized and connected customer journeys.

Lenox Corporation is the only major manufacturer of bone china in the United States selling tabletop, giftware and collectible products. It moved from the Oracle ATG Web Commerce on-premise platform to Oracle Commerce Cloud in October 2015 with the implementation taking just six months.

“Moving to Oracle Commerce Cloud has given us more control of our business and enabled us to reduce our cost of ownership and IT complexity,” said Ravi Kurumety, CIO, Lenox Corporation. “During our second holiday season on Oracle Commerce Cloud, we saw double digit increase in year-over-year sales as well as in mobile conversion,” said Kurumety. 


Founded in 1946 and based in Vermont, The Vermont Country Store is an American catalog, retail and e-commerce business selling practical and hard to find products such as Vermont maple syrup, sleepwear, apparel and home goods. The Vermont Country Store has productively run its e-commerce business with Oracle since 2010 and after successfully moving to Oracle Commerce Cloud, it has further improved and personalized the online customer experience.

“We wanted to deliver an online customer experience that was authentic and consistent with what someone would experience if they came into our store in person. So in early 2017, we successfully moved to Oracle Commerce Cloud,” said Jim Hall, president, The Vermont Country Store. “This holiday season, we celebrated 10% growth in online sales and increased customer satisfaction. I am particularly pleased with the improvement in mobile results and our mobile shopping experience.”

Successful sporting lifestyle retailer, Team Sportia owns and operates a chain of sports retail stores in the Nordics, focusing on fitness and training, running, outdoor, cycling and cross-country skiing products. This holiday season was the second year for the retailer using Oracle Commerce Cloud.


“We have continued to see growth over our most important shopping season with Oracle Commerce Cloud,” says Mikael Öhrn, CXO, Team Sportia. “We saw 100% growth in 2017 and have plans to continue to expand our CX solution footprint with Oracle.”

“It is important for businesses to invest in a modern commerce platform that can seamlessly scale to business conditions and remain flexible with ever-evolving customer expectations,” said Katrina Gosek, senior director, digital customer product strategy, Oracle. “Oracle is the leading cloud vendor with unified B2B and B2C capabilities in its commerce platform and also provides more out of the box features than most vendors. This combination enables businesses to scale to enterprise needs and rapidly achieve business value.”

Oracle CX Cloud Suite empowers organizations to take a smarter approach to customer experience management and business transformation initiatives. By providing a trusted business platform that connects data, experiences and outcomes, Oracle CX Cloud Suite helps customers reduce IT complexity, deliver innovative customer experiences and achieve predictable and tangible business results. The Oracle CX Cloud Suite includes Oracle Commerce Cloud, Oracle Marketing Cloud, Oracle Sales Cloud and Oracle Service Cloud.

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