Game Changers

Games are loved by not only children, but also those who still pamper the

child within themselves! Of course, it plays a pivotal role in the human

development, though there are criticisms that certain types of games breed

violence too.

Whatever be the argument, it is a fact that video games have become part and

parcel of our lives. In the past three decades, games have evolved a lot. Now we

have digital avatars in the virtual world too.

Harsh Jain, a Mumbai based young entrepreneur was highly inspired by the

fantasy football games while he was studying in the US. When he returned back

home, he formed an organization, Dream11 Gaming, with his friends. This

organization claims to be Indias first online fantasy cricket game.

Dream11.com follows the International Cricket Councils cricketing calendar.

It allows users to form their own teams based on the choice of players and their

performance during the international tournaments and tours.

"With this game, any user or cricket fan can pick the best performing players

from various countries and fulfill their zeal of owning a dream team," says

Jain, Dream11s founder chairman and managing director.

Asked why any user would play the game of cricket online, Jain says, "In

India, every cricket fan has his or her views on the game, teams, players, how

the players should play. And they want to share their views, discuss and analyze

the games and players with friends, groups and other people."

"And hence Dream11 offers that unique platform to share, discuss, interact as

well as play cricket games; earn virtual points and rewards," Jain adds.

The game has the social media element of online chats, scraps, emails. Users

can also create cricket communities.

The fantasy cricket game was launched last year at the time of the Indian

Premier League (IPL) and got a fabulous response with over 4.5 lakh registered

users. And, with the upcoming third edition of IPL, Jain expects to increase the

user base and considers India to be a booming market for fantasy and online

games with increase in the Internet growth.

"New features and interactive tools such as blogs, forums and live score

cards will be added to the game," Jain adds. He points out that the fantasy

games should have the right blend of new technologies and visual graphics which

will provide simplicity and great user experience to the users.

While, Amit Tripathi, managing director, id8labs; and founder,

Indiavoting.comwhich had experimented with education based games such as snakes

and ladder, Politicking and other games using politics as a game theme during

2009 electionsis now exploring new business opportunities and growth in the

gaming business.

Presently, the interactive ad agency is in talks with venture capitalists and

investors; and eying $4-5 mn as capital investments of which Rs 10 crore is

earmarked for its edutainment business.

The company will be launching Doozyworld.com, an edutainment gaming channel

that will be available on mobile via value added service (VAS) providers as well

as online. Doozy, a patented character, will be part of the twelve games

collection which is designed on subjects such as the finance sector,

automobiles, and others.

"For instance, a game based on finance will help educate users with the

general knowledge and understanding in the area of finance, similarly automobile

brand for road safety education. Not many people get a chance to develop general

knowledge via leisurely activities. So if you are able to create a platform that

offers education and entertainment, it makes learning more fun and easy,"

Tripathi says.

Though Indiavoting.com portal was pulled back after three months of its

launch, Tripath explains that it was an experiment that provided great

experience and learning in the edutainment business.

"But now we are enhancing and continuing the Indiavoting.com platform for new

games and will be launching a new initiative for Facebook," he adds.

Moreover, Tripathi hopes to add around fifty games in the next three to four

years; and points out that fantasy games like Mafia Wars, Hero World, Castle

Age, Farmville, etc, are attracting users. He also opines that social media will

increase its presence in the next two to three years and will be an alternative

to Google.

Pankaj Maru/CMN



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