artificial intelligence

The future of video advertising with artificial intelligence

Artificial intelligence comes into play in terms of deriving insights and helping publishers, broadcasters and marketers to make informed decisions based on those insights

According to Statista, video marketing revenue will keep rising for the foreseeable future. Experts predict this growth trend will even pick up its pace, with the industry reaching $47.89 billion in revenue by the year 2022. Well, those seem to be some good numbers! But how this is happening can raise pretty good questions.

To sum up, in one, advertising and marketing have changed in big ways and major credits go to innovation in technology. The solid typewriters have been replaced by sleek laptops and ad campaigns are greatly augmented by data and artificial intelligence-driven platforms.

Focusing more on artificial intelligence (AI) then it has transformed how effectively brands can target their users online by proposing businesses an abundance of actionable user insights, tangible campaign results, and robust data. It has made advertising more user-friendly and proficient for advertisers. With AI, advertising and marketing teams are now been able to target the right customer at prime time to boost customer engagement and increase company revenues.

Today, publishers, broadcasters and marketers have access to a huge amount of data. However, gathering this data is just the first step. Here AI comes into play where it derives insights and helps to make informed decisions based on those insights.

Precisely, in personalized video advertising, AI makes personalized ads easy to deliver to viewers in real-time considering the type of data and insights collected. Meanwhile, metadata is generated on the fly so decisions can be made real-time based on the incoming data.

Ultimately, with better data, publishers can offer better advertising packages and premium inventory based on target audience profiles and content counterparts. Probably, it also helps in improving the brands to reach and target their customers.

Hence, a successful AI video strategy aids in delivering relevant, personalized and satisfying ads to the viewers, leading to a better overall video experience and creating a positive brand identity for the advertisers.

Let’s have a look on few of its benefits artificial intelligence provides for advertisers

  1. Hyper personalized the customer experience by evaluating their profiles
  2. Speed up production of specific formats
  3. AI-powered software helps in deciding what content to create and when to disseminate the same.
  4. Helps in processing huge amount to data and make precise predictions based on patterns that emerge from it.
  5. Aids in predicting customer behavior, identify and nurture the most valuable leads.

In nutshell, we observe the limitless potential for artificial intelligence in digital advertising. Also, video marketing is at its dominant stage wherein the next decade, 86% of marketers will be using content to advertise, educate and entertain.

Similarly, to provide a seamless path to publishers and advertisers, new formats are rising in consumption to bolster video as an effective and engaging medium. Not only is this but with the advancements in technology, publishers now being exposed to new formats for advertising.

Hopefully, in the long run, targeted consumers will find these targeted ads less invasive by fitting seamlessly into their viewing activities irrespective of searches for information while scrolling social media portals or watching on TV series. It will offer both a win-win situation and a new way of looking at ads.

By Arjit Sachdeva, co-founder, VDO.AI

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