• About
  • Advertise
  • Privacy & Policy
  • Contact Us
Sunday, September 24, 2023
DATAQUEST
  • Home
  • News
    Jio AirFiber Plans

    Jio AirFiber Plans Include Free Netflix and Amazon Prime Membership: Check Details

    Cisco

    Cisco to Lay Off 350 Workers in Latest Wave of Layoffs

    Infosys

    NVIDIA AI Technology to be used to Teach 50,000 Employees at Infosys

    Accenture

    Accenture Invests in AI Platform Writer to Boost Corporate Use of Generative AI

    Building a Career

    Certificate Programs that can Assist in Getting High-paying Digital Career

    Byju's

    Will Byju’s Bounce Back? Here’s The Untold Story of the Failing Business

    Trending Tags

    • election update
    • trump news
    • United Nations
    • whitelisting
  • Business Technologies
    Jio and NVIDIA

    Jio Platforms partners with NVIDIA to Accelerate AI Cloud Infrastructure In India

    HCLTech

    HCLTech Secures Siemens Contract to Accelerate Cloud-Led Digital Transformation

    ChatGPT

    A Human-Centered approach will lead to a better Responsible AI framework

    TSMC

    TSMC to build multi-billion-Euro chip factory in Dresden, Germany

    Enterprise

    No more a Pancake, But a Waffle 

    IBM IIT

    Don’t Run for the Cherry, Walk up Through the Cake 

    Trending Tags

    • Nintendo Switch Pro
    • ClickShare CSE-800
    • Mark Zuckerberg
    • Silicon Valley
    • internet
  • DQDeepTech
    ORACLE (7)

    Oracle Unveils New Generative AI Features for Enhancing Customer Service

    Manodayam

    Through AI, we are offering mental health solutions at Rs 1 per day: Sanjay Bhardwaj, founder, Manodayam

    Conversational AI

    Transforming customer experience with conversational AI and language neutralization

    Google

    Google Introduces Generative AI Search Experience in India

    Empowering Enterprise

    Empowering Every Enterprise: VMware Democratizes Generative AI for All

    VMware

    VMware launches new Generative AI offerings for enterprises

  • Leadership Insights
    • Interview
    • Opinion
    • Editors Blog
    • Features
  • Annuals
    Sandeep Dutta and Ajay Vij

    DQ Top 20 Rank 7- Rank 7 – Accenture India, Concerns over revised guidance

    Google

    DQ Top 20 Rank 20 – Google India Driving Growth through Advertising Space Reselling 

    Genpact

    DQ Top 20 Rank 19 – Genpact Transformation Happening Here? 

    Oracle

    DQ Top 20 Rank 17 – Oracle India Business Surges, spearheading Cloud Revolution across Sectors 

    Microsoft

    DQ Top 20 Rank 16 – Microsoft India Robust Outlook Amid Driven by Hybrid Work and Cloud Adoption 

    Mphasis

    DQ Top 20 Rank 15 – Mphasis Mphasizing on AI and quantum 

    Trending Tags

    • Data Loss Prevention 2.0
    • Technology product Development
    • Internet access in developing countries
    • Unilever Ventures
  • DQ40Years
  • Events
    Smart city

    Smart and sustainable city solutions deliver on sustainability and resilience goals

    Forge

    Sustainable building an integrated approach to support customers’ goals

    Buildings

    Honeywell helps building owners drive critical performance

    Gigafactory

    Gigafactories fueling renewable energy transition through automation control technologies

    Refrigerants

    Unlocking true potential of energy storage

    Global H2 outlook

    Advances in hydrogen and carbon capture

    Trending Tags

    • Revenue Analytics
    • fraud prevention
    • Seven Pillars of Digital India
  • Business Solutions
    Schneider

    Schneider Electric showcases innovative, sustainable, and transformative digital solutions at Automation Expo 2023

    Electronics

    Booming Indian consumer market comes with opportunities and challenges for e-commerce brands

    Predictive analytics

    Role of predictive analytics: Unleashing business growth and efficiency

    health tech

    Asia Business Case Centre, NTU Singapore released case study on health tech HealthPlix

    customer experience

    NovelVox digitizes and personalized customer experience for American National Bank

    Dream11

    Dream11 built a funnel analytic tool for user behaviour at a large scale: Abhishek Ravi, CIO

    Trending Tags

    • More
      • Tech4Growth
      • DQConclave Event Site
      • TechSchools Event Site
    No Result
    View All Result
    • Home
    • News
      Jio AirFiber Plans

      Jio AirFiber Plans Include Free Netflix and Amazon Prime Membership: Check Details

      Cisco

      Cisco to Lay Off 350 Workers in Latest Wave of Layoffs

      Infosys

      NVIDIA AI Technology to be used to Teach 50,000 Employees at Infosys

      Accenture

      Accenture Invests in AI Platform Writer to Boost Corporate Use of Generative AI

      Building a Career

      Certificate Programs that can Assist in Getting High-paying Digital Career

      Byju's

      Will Byju’s Bounce Back? Here’s The Untold Story of the Failing Business

      Trending Tags

      • election update
      • trump news
      • United Nations
      • whitelisting
    • Business Technologies
      Jio and NVIDIA

      Jio Platforms partners with NVIDIA to Accelerate AI Cloud Infrastructure In India

      HCLTech

      HCLTech Secures Siemens Contract to Accelerate Cloud-Led Digital Transformation

      ChatGPT

      A Human-Centered approach will lead to a better Responsible AI framework

      TSMC

      TSMC to build multi-billion-Euro chip factory in Dresden, Germany

      Enterprise

      No more a Pancake, But a Waffle 

      IBM IIT

      Don’t Run for the Cherry, Walk up Through the Cake 

      Trending Tags

      • Nintendo Switch Pro
      • ClickShare CSE-800
      • Mark Zuckerberg
      • Silicon Valley
      • internet
    • DQDeepTech
      ORACLE (7)

      Oracle Unveils New Generative AI Features for Enhancing Customer Service

      Manodayam

      Through AI, we are offering mental health solutions at Rs 1 per day: Sanjay Bhardwaj, founder, Manodayam

      Conversational AI

      Transforming customer experience with conversational AI and language neutralization

      Google

      Google Introduces Generative AI Search Experience in India

      Empowering Enterprise

      Empowering Every Enterprise: VMware Democratizes Generative AI for All

      VMware

      VMware launches new Generative AI offerings for enterprises

    • Leadership Insights
      • Interview
      • Opinion
      • Editors Blog
      • Features
    • Annuals
      Sandeep Dutta and Ajay Vij

      DQ Top 20 Rank 7- Rank 7 – Accenture India, Concerns over revised guidance

      Google

      DQ Top 20 Rank 20 – Google India Driving Growth through Advertising Space Reselling 

      Genpact

      DQ Top 20 Rank 19 – Genpact Transformation Happening Here? 

      Oracle

      DQ Top 20 Rank 17 – Oracle India Business Surges, spearheading Cloud Revolution across Sectors 

      Microsoft

      DQ Top 20 Rank 16 – Microsoft India Robust Outlook Amid Driven by Hybrid Work and Cloud Adoption 

      Mphasis

      DQ Top 20 Rank 15 – Mphasis Mphasizing on AI and quantum 

      Trending Tags

      • Data Loss Prevention 2.0
      • Technology product Development
      • Internet access in developing countries
      • Unilever Ventures
    • DQ40Years
    • Events
      Smart city

      Smart and sustainable city solutions deliver on sustainability and resilience goals

      Forge

      Sustainable building an integrated approach to support customers’ goals

      Buildings

      Honeywell helps building owners drive critical performance

      Gigafactory

      Gigafactories fueling renewable energy transition through automation control technologies

      Refrigerants

      Unlocking true potential of energy storage

      Global H2 outlook

      Advances in hydrogen and carbon capture

      Trending Tags

      • Revenue Analytics
      • fraud prevention
      • Seven Pillars of Digital India
    • Business Solutions
      Schneider

      Schneider Electric showcases innovative, sustainable, and transformative digital solutions at Automation Expo 2023

      Electronics

      Booming Indian consumer market comes with opportunities and challenges for e-commerce brands

      Predictive analytics

      Role of predictive analytics: Unleashing business growth and efficiency

      health tech

      Asia Business Case Centre, NTU Singapore released case study on health tech HealthPlix

      customer experience

      NovelVox digitizes and personalized customer experience for American National Bank

      Dream11

      Dream11 built a funnel analytic tool for user behaviour at a large scale: Abhishek Ravi, CIO

      Trending Tags

      • More
        • Tech4Growth
        • DQConclave Event Site
        • TechSchools Event Site
      No Result
      View All Result
      DATAQUEST
      No Result
      View All Result
      Home Business Technologies

      Future of Mobile Marketing

      DQINDIA OnlinebyDQINDIA Online
      June 29, 2018
      in Business Technologies
      0
      MOBILE

      MOBILE

      We, humans, have a tendency to predict future uncertainties and a desire to analyze patterns and contemplate the unknown. When we talk about future of mobile marketing industry, the scenario looks more certain. We can analyze from past marketing fads and current techniques a clearer picture of what mobile marketing would look like.

      Let us look at some insights into what the future may hold for mobile marketers:

      1. MORE EFFECTIVE TARGETING OF CONSUMERS:

      Marketers are placing value on SMS automation which uses artificial intelligence system to automate the facilitation of buying and selling adverts to target a hyper-acute audience. One of the most effective and specific forms of acquiring targeted mobile consumers. For now, artificial intelligence system is still in their infancy and there is still time for it to match the superior cognition of human decision-making process. SMS Marketing is available to a wider audience at lower costs.

      1. DEPLOYMENT OF BOTS REPLACING HUMAN INTERACTION

      Bots is a series of algorithms forming an application that can be programmed to perform automated tasks on request. With the success of Apple’s Siri and Microsoft’s Cortana there has been a rise in integrated bots offering customer service and tasks that were previously delegated to humans. These conversational user interfaces systems grow as they learn, and are connected to the internet 24/7 so in future, these web bots could potentially be able to let one know when the items they want are on sale, remind them of the events they are planning to attend without having to even lift a finger.

      3.THE PROLIFERATION OF ARTIFICIAL INTELLIGENCE IN AUTOMATED DECISION MAKING

      With advancement in AI there are various fields that are governed by artificial intelligence algorithms that we wouldn’t even know. For example the autocorrect feature on our phone traces the patterns of spellings, learns from our previous errors and refines our prediction process based on the user input combined with nifty machine learning algorithm.

      A recent survey conducted revealed that we spend over 5 hours on mobile devices each day. This tells us that there is a vast and engaged mobile audience out there which can be tapped. So, let’s look at things that can be done to keep up with the growing mobile marketing in 2018.

      1. VOICE SEARCH

      40% of adults use voice search once a day. Google previously reported that 20% of mobile queries were voice searches. And by this point we’ve all heard of Amazon Alexa and Google Home is perfect examples of how far voice search has come and how fast it’s growing.

      1. FAST LOADING WEBSITES

      Website holds a key content regarding the brand and its products and there should not be any delay in loading the website as this can turn the audience away. Developing a quick and easy user experience is one of the simplest but most important elements of successful mobile marketing. DoubleClick’s research states that 53% of mobile site visits are abandoned if pages take over 3 seconds to load.

      1. MOBILE ADVERTISING

      It’s a great way to reach a growing and hyper-engaged audience — Facebook Messenger has over 1.3 billion active users, and with LinkedIn Sponsored Content, you can tap into their audience of over 500 million professionals.

      Few experts from the industries share their views on the tends that can be noticed in mobile marketing in coming years:

      In the next several years, mobile technology will continue to enhance at a ferocious rate. It will become a truly integrated part of one’s marketing mix, versus seen as a separate mobile strategy said Lisa Kalfus (VP marketing, Wente Vineyards)

      The most innovative marketers understand that the future of search and discovery is visual, not keywords. Visual technology is changing the way we communicate, with advances in artificial intelligence and machine learning- Meredith Guerriero (Head of US partnerships, Pinterest)

      “SMS price increase will actually benefit brands as volumes will become less and your message will get more attention. 
      SMS has become more powerful now” added Vikram Raichura

      Every brand’s desire is to achieve higher revenue and faster growth. For making a campaign successful and earn value, it is important to target right person with right message by the right channel at right time. This approach is followed by HELO MARKETING CLOUD. Helo Campaign is created with the intention to make life easier for marketers and to engage them with their customers. Helo Campaign is leveraging the power of all its best platforms combined with Analytics, Artificial Intelligence & Machine Learning to deliver high engagement conversations between brands and its consumers. It ensures and delivers the lowest cost of consumers acquisition compared to any other channel for its brands. It has helped marketers deal with its biggest challenge of Customer Acquisition and Retention in the most optimized way.

      Tags: Artificial Intelligencemobile advertising
      Previous Post

      CSG To Double Bengaluru Workforce

      Next Post

      CyberSecurity: Requires more than Traditional Approach

      Related Posts

      Jio and NVIDIA
      Business Technologies

      Jio Platforms partners with NVIDIA to Accelerate AI Cloud Infrastructure In India

      September 8, 2023
      HCLTech
      Business Technologies

      HCLTech Secures Siemens Contract to Accelerate Cloud-Led Digital Transformation

      September 8, 2023
      ChatGPT
      Business Technologies

      A Human-Centered approach will lead to a better Responsible AI framework

      August 31, 2023
      TSMC
      Business Technologies

      TSMC to build multi-billion-Euro chip factory in Dresden, Germany

      August 25, 2023
      Enterprise
      Business Technologies

      No more a Pancake, But a Waffle 

      August 25, 2023
      IBM IIT
      Business Technologies

      Don’t Run for the Cherry, Walk up Through the Cake 

      August 24, 2023
      Next Post
      Forcepoint Cyber Security

      CyberSecurity: Requires more than Traditional Approach

      Embassy Tech Village

      CSG To Double Bengaluru Workforce

      olauber

      Catch 22 Situation for OLA and Uber - Should They Merge or Not?

      Leave a Reply Cancel reply

      Your email address will not be published. Required fields are marked *

      • Trending
      • Comments
      • Latest
      IIT Madras

      IIT Madras Invites Applications for Two Year Artificial Intelligence Fellowship with Stipend of Rs 40,000

      August 18, 2023
      Hybrid Cloud

      Run complex workloads with ease: Switch to Lenovo Hybrid Cloud solutions

      August 18, 2023
      WhatsApp no valid QR code

      Here’s How to Activate a Banned WhatsApp Number

      January 14, 2020
      IIT Kharagpur

      IIT Kharagpur Announces Free Online Course on Google Cloud Computing

      August 16, 2023
      WhatsApp no valid QR code

      Here’s How to Activate a Banned WhatsApp Number

      1652
      Exams in India

      CBSE Board Exams 2021: Students Request Indian Government to Cancel Board Exams Due to Rising COVID-19 Cases

      893
      Delhi Schools

      CBSE Board Exams 2021: Do Not Postpone or Cancel Board Exams, Say Section of Students

      577
      Online courses

      AWS Announces Free 12-week Course on Cloud Computing for Unemployed People Interested in Cloud Careers

      510
      Ironman

      The ‘Jo Jeeta Wohi Sikander’ CIO- Meet the Ironman

      September 22, 2023
      Semiconductors

      DLI scheme to provide much needed impetus to IP creation in semiconductor business

      September 22, 2023
      Nextiva

      Nextiva consolidates conversations from various channels into unified interface: Tomas Gorny

      September 22, 2023
      Prathiba Anandraj

      Prathiba Anandraj highlights Blueprint Technologies’ distinctive approach to impactful customer experience transformations    

      September 22, 2023
      Ironman
      Features

      The ‘Jo Jeeta Wohi Sikander’ CIO- Meet the Ironman

      Yes, he raced about 70 miles- first water, then on cycle, then on his own feet – in quick and ...

      September 22, 2023
      Semiconductors
      Features

      DLI scheme to provide much needed impetus to IP creation in semiconductor business

      The Indian government launched the Make-in-India initiative with a vision to transform the country into a major global manufacturing hub. ...

      September 22, 2023
      Nextiva
      Interview

      Nextiva consolidates conversations from various channels into unified interface: Tomas Gorny

      Nextiva is a leading 'connected conversations' platform, helping teams get on the same page to deliver amazing experiences for their ...

      September 22, 2023
      Prathiba Anandraj
      Interview

      Prathiba Anandraj highlights Blueprint Technologies’ distinctive approach to impactful customer experience transformations    

      Impactful customer experience transformations are the cornerstone of modern business success. Recognizing that customer expectations are evolving rapidly in the ...

      September 22, 2023
      Pure Storage
      Interview

      India has the opportunity to leapfrog: Rob Lee, CTO, Pure Storage

      According to Rob Lee, Chief Technology Officer, Pure Storage, India, growing off a relatively smaller base, has an opportunity to ...

      September 22, 2023

      Industry Insights

      Ironman

      The ‘Jo Jeeta Wohi Sikander’ CIO- Meet the Ironman

      September 22, 2023
      Semiconductors

      DLI scheme to provide much needed impetus to IP creation in semiconductor business

      September 22, 2023
      Edtech

      Want to seek guidance for studying abroad? Try iSchoolConnect!

      September 19, 2023
      IDTechEx Semiconductors

      Chips as currency: America, China, and the AI race

      August 25, 2023
      Load More

      DQ 40 Years

      Sridhar Vembu
      Interview

      Only with R&D can you escape the trap and go to the next level: Sridhar Vembu, Cofounder and CEO, Zoho

      August 25, 2023
      The many specials of CyberMedia 1
      Business Technologies

      The many specials of CyberMedia

      July 22, 2023
      Rajendra S Pawar
      Business Technologies

      From 1980 to 2047—Time Lapse from NIIT’s lens

      July 22, 2023
      Shiv Nadar
      Business Technologies

      Indian IT: Re-inventing itself for the next 25 years

      July 22, 2023

      Editors Blog

      Indian IT
      Editors Blog

      The roller coaster ride continues 

      August 20, 2023
      companies ranking
      Editors Blog

      How we made the list 

      August 20, 2023

      Recommended

      WhatsApp business

      WhatsApp Unveils New Features for Business Interactions

      September 21, 2023
      Edtech

      Want to seek guidance for studying abroad? Try iSchoolConnect!

      September 19, 2023
      Load More

      Most Popular

      Hybrid Cloud
      Business Technologies

      Run complex workloads with ease: Switch to Lenovo Hybrid Cloud solutions

      August 18, 2023
      Infosys Scholarship 2023
      News

      Infosys Scholarship 2023 for Girls: Applications Invited for 2000 Scholarships of Rs 1 Lakh per Annum

      August 23, 2023
      WhatsApp no valid QR code
      News

      Here’s How to Activate a Banned WhatsApp Number

      January 14, 2020
      Load More
      DATAQUEST

      Launched in 1982 as India’s first IT print publication, Dataquest is known as the “Bible of Indian IT.”
      Features business technologies, enterprise tech, cloud, hybrid multi-cloud, data management, security, IT Infrastructure, emerging technologies, analysis of market trends, a new development in the IT industry and needs of corporate users, Jobs, Deep Tech, interviews of CEOs / CIO's / MDs, and Annual surveys.

      Category Links

      • Annuals
      • Business Solutions
      • Business Technologies
      • DQDeepTech
      • Editors Blog
      • Events
      • Features
      • Interview
      • Module
      • News
      • Opinion

      Newsletter

      Subscribe to our mailing list to receives daily updates direct to your inbox!

      *Invalid email address.
      • About
      • Advertise
      • Privacy & Policy
      • Contact Us
      • PCQuest
      • DataQuest
      • Voice&Data
      • CIOL
      • DQ Channels

      © Copyright © 2023 Cyber Media (India) Ltd. All rights reserved.
      Reproduction in whole or in part in any form or medium without written permission is prohibited.

      No Result
      View All Result
      • Home
      • News
      • Business Technologies
      • DQDeepTech
      • Leadership Insights
        • Interview
        • Opinion
        • Editors Blog
        • Features
      • Annuals
      • DQ40Years
      • Events
      • Business Solutions
      • More
        • Tech4Growth
        • DQConclave Event Site
        • TechSchools Event Site

      © Copyright © 2023 Cyber Media (India) Ltd. All rights reserved.
      Reproduction in whole or in part in any form or medium without written permission is prohibited.