Freecharge ties up with Zivame and YepMe

FreeCharge, India’s digital payments platform today announced its partnership with leading fashion and lifestyle portals - YepMe and Zivame. With this partnership, consumers will be offered Freecharge’s fast and secure payment service, which will allow them to pay through the FreeCharge wallet, in less than 10 seconds.

Currently, FreeCharge is the fastest growing wallet in the country with over millions of users and a rapidly growing offline and online merchant base. Post a successful entry into sectors like food and beverage, technology, entertainment and travel, this partnership marks FreeCharge’s entry into the fashion and lifestyle space. The partnership will also enable FreeCharge to engage with the two brands and users will benefit from a seamless payments experience. The Freecharge wallet has a nearly 99% succes rate, which helps sharply reduce the online payments failure rate, leading to more successful online purchases.

FreeCharge’s growing wallet user base will further provide opportunity for YepMe and Zivame to expand their user base to tap customers who enjoy the convenience and ease that come with the FreeCharge wallet.

Speaking on the partnership, Mr. Govind Rajan, Chief Operating Officer, FreeCharge said, “Rapid digital payments growth is changing the way consumer’s shop. At FreeCharge, it is our continuous endeavour to build a digital ecosystem in the country, and move consumers away from the hassle of cash. Partnering with popular youth brands like Yepme and Zivame is a massive opportunity to build the habit of digital payments in the country. Today’s consumers demand convenience and FreeCharge makes that possible by enabling them to shop for popular fashion and lifestyle products in the swiftest and safest way.”

Shaleen Sinha, Chief Operating Officer, Zivame.com said, “At Zivame, we strive to make the entire shopping experience extremely convenient for our customers. With a large number of customers increasingly opting for mobile wallets, we want to ensure that we offer them their preferred payment option on our website and app. This partnership will enable millions of Freecharge users to use their favourite mobile wallet to make payments on Zivame.”

On sidelines of the partnership, Sandeep Sharma - Founder, COO  & CTO, Yepme said, “With fast pace online shopping trend, we are glad to have FreeCharge on board as a payment partner which will only enhance the experience for customers.”