Freecharge partners with Meru ride for cashless commuting service

Freecharge, an Indian digital payments platform has partnered with Meru Cabs to enable cashless commute with the Freecharge wallet.  Customers can now link their Freecharge wallet on Meru’s app, with the fare being auto debited from the wallet on the completion of the ride.

This partnership has enabled over 20,000 Meru cabs across 24 cities in India to accept payment through Freecharge. Today’s customer demands convenience and frictionless payment process. With this partnership, Freecharge aims to influence daily habits of commuters to move from cash to digital payments.

Speaking on the partnership, Sudeep Tandon, Chief Business Officer, Freecharge, said, “We are pleased to partner with India’s largest radio taxi provider, Meru Cabs. Through this partnership, we will be able to offer our fast and secure digital payment expertise to the large customer base of Meru and gain wider acceptance as a payment option. This is another step to make payment experience frictionless and convenient for our customers. We aim to provide an incredible user experience in every customer interaction. Commuters now don’t need to tender exact cash as the exact fare will be auto-debited from their wallet.”

Nilesh Sangoi, Deputy CEO – Meru Cabs said, “Meru believes in providing a seamless experience to passengers at each touch point and believes that passenger should have all the choices of making payment. Freecharge has a good track record and has been one of the key players in the payment space. This partnership with Freecharge is another step to provide our passengers a hassle-free option for making payments. The Taxi Industry is characterised by high frequency transactions like e-commerce and convenience of payment drives behaviour change. We believe this partnership will deliver strategic objectives of both organisations i.e. to deliver better consumer experience through innovative technology products.

Meru Cabs has grown consistently in its 7 year history in terms of the fleet, people revenues and popularity. With a fleet of 20,000+ cabs and a consumer base of 8 million, Meru has emerged as India’s radio cab service offering 5 different types of products, each tailored to specific consumer requirements.

Freecharge’s endeavor is to influence the daily payment habits of consumers and offer an assortment of merchants to help them move away from cash. Through such associations, Freecharge is further winning the customer’s trust with 99% transaction success rate and is strengthening its partner ecosystem and expanding its footprint in the travel and hospitality sector.

Under this partnership, for initial period, passengers can save up to 45% on Meru rides, 20% as an instant off on their ExactoMeter rides booked through Meru app & 25% cashback on payment via Free Charge wallet.

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