Flytxt expands South Asian presence

Flytxt announced its entry to the Afghanistan market. The company signed up with Etisalat, Afghanistan to deploy its platform NEON to drive segmented marketing campaigns and to deliver personalized offers to subscribers.

"Since our entry we have brought in many first of its kind products and services to the people of Afghanistan", said Mr. Yasser Aboul Amayem, Etisalat Afghanistan, Chief Commercial Officer.

NEON platform enables operators marketing teams to generate incremental revenue, reduce customer churn and enhance customer loyalty by executing micro-segmented campaigns. The platform is designed to help marketers automate and manage the end to end marketing workflow right from targeting, sending offers and fulfillment tracking to reporting from a single web interface.

Flytxt having consolidated their presence in South Asian and African markets is now focusing on establishing their presence in other fast growing mobile markets like South East Asian countries.