Flying High

Carving a niche platform in the mobile marketing space, technology company
Flytxt has kicked off steps to be the prime player in this unique arena through
a slew of novel initiatives.

Vinod Vasudevan, CEO, Flytxt says, "The company is already a name in the
reckoning when it comes to mobile marketing. We already have a leading telecom
player, Reliance Communications deploying our integrated carrier-class mobile
marketing software platform called Neon on its network. This comes as part of
Reliance Communications tie-up with Flytxt in the mobile marketing space."

Elaborating on the deployment, Vasudevan adds, "Flytxt is now enabling
Reliance Communications to leverage its existing business data, and boost voice
and VAS revenues through intelligent mobile marketing. We have been able to
convince the private telecom major of the benefits of implementing Neon on its
network, and have proved that added revenue, via mobile marketing, is an assured
phenomenon."

This is not all. The company has already initiated talks with a variety of
telecom providers in the country to aid their efforts aimed at mobile marketing.
Vasudevan says, "The Neon product has proved to be a path-breaking achievement
for Flytxt. With the implementation of Neon on telecom networks, players in this
space can handle personalized marketing messages with ease to a targeted
audience. The results are showing for Reliance already. The parleys initiated
with a handful of other companies are also on a positive track. We might be able
to announce the outcome very soon."

Explaining the space in which Flytxt operates, Vasudevan says, "Flytxt banks
on third generation technology in enabling conversational mobile marketing. The
third generation technology, which we have adopted, is a totally new concept
compared with the first and second generation marketing technology tools. In
this space, we operate on a technology platform that is tailor-made to extract
certain unique capabilities of the mobile as a conversational marketing
channel." While the first generation was all about a mass audience with no
filtering, the second generation dealt with a broader target base. Third
generation, in the meantime, enables conversational marketing to the maximum
level possible.

According to Vasudevan, constant upgrades are being brought into play, making
Neon an effective tool in mobile marketing. New products are also on the anvil
for the company, which has his operational hub at the Thiruvananthapuram
technopark. The Thiruvananthapuram facility houses product development, testing,
support, and marketing. The company currently employs eighty professionals
globally.

On Flytxts expansion plans, Vasudevan says that the company is currently
foraying into South Africa, which is seen as a mature telecom market. The
company already has a presence in London and Frankfurt, apart from the Indian
locations of Mumbai, Delhi, and Thiruvananthapuram.

Sanjeev Ramachandran/CIOL

maildqindia@cybermedia.co.in