Flipkart and Paytm Partner for The Big Billion Days Sale

Flipkart, India’s homegrown e-commerce marketplace has announced its partnership with Paytm to provide customers offers and benefits as during The Big Billion Days Sale. This partnership will enable millions of Paytm users to conveniently pay through their Paytm Wallet and Paytm UPI while shopping on Flipkart during The Big Billion Days, said a statement from the company.

The company adds that paying with wallet balance will be the fastest way for Paytm users to checkout during The Big Billion Days Sale, thus making sure they don’t miss out on flash sales and limited stocks. In addition to that, Flipkart customers will enjoy instant cashback to their Paytm wallets.

Ranjith Boyanapalli, head, fintech and payments group, Flipkart, said: “Our partnership with Paytm showcases our commitment to make digital payment solutions customer-centric and inclusive, democratizing digital payments for all. This festive season millions of Paytm users across the country will have access to their wallets & UPI on Flipkart. With just one click customers can avail great value during flash sales this Big Billion Days as they continue to stay indoors and adopt safe payment methods. Digital payments, including UPI, continue gaining prominence in India and at Flipkart, we have always believed that digital adoption will help India get economically stronger.”

The addition of Paytm’s Wallet and Paytm UPI aims at offering a seamless one-click checkout experience to Flipkart shoppers during their purchase on the e-commerce app. This partnership is well-aligned with Flipkart's preparation ahead of the upcoming festival where it sees a huge surge in the orders across the country.

Madhur Deora, president, Paytm said: "It is great to see two technology companies collaborating to offer seamless shopping and payment experience. Flipkart has championed eCommerce in India, and together we aim to replace cash on delivery with digital payments via Paytm Wallet and Paytm Bank account. Our aim is to empower millions of Indians with innovative solutions that would play a key role in building Atmanirbhar Bharat. Paytm is a pioneer of the digital payment ecosystem and our efforts have started reflecting in the strong adoption among small cities and towns."