The end of missed calls: How one founder is giving every business a voice

Imagine you are a small business owner. A potential customer calls, but you are busy. They do not leave a message. That’s a lost lead, a lost opportunity. For years, powerful call-centre technology that could solve this was a luxury reserved for big corporations. That is, until Callerdesk entered the scene.

We sat down with Kaushal Bansal, the Co-founder of Callerdesk, on our latest podcast to hear the story of how a simple observation completely changed the game for thousands of Indian businesses.

The Spark: Solving a Billion-Dollar Problem

Kaushal’s journey started with a familiar sight: a solo entrepreneur juggling everything. Leads were slipping through the cracks because the cost of professional call management tools was "very huge" for small to medium enterprises. Businesses were stuck with personal WhatsApp numbers and email IDs.

That gap was the opportunity. "I realised that this is the thing which I think we should focus on," Kaushal shared. The vision was to build a tool that did not just capture leads but was also affordable and easy to use, especially for non-tech founders.

Why voice still wins in a world of chatbots

With the rise of AI assistants, is the phone call dead? "With the chatbot, you cannot identify the emotion or human touch," Kaushal insists. Voice provides empathy and immediate, human interaction, something crucial when a student is frustrated with an e-learning course or a customer needs urgent help.

Callerdesk provides that vital human connection, ensuring that even in a digital-first world, businesses don't lose the power of conversation. They ensure this with robust security, holding both data protection and telecom-grade VNO licenses to keep user data safe.

What's next? AI-powered empathy

Callerdesk is not stopping here. The future is all about smarter communication. They are on the verge of launching an AI-integrated platform to provide real-time sentimental and emotional analysis during calls.

Imagine a dashboard that instantly flags the 5,000 frustrated callers out of a lakh, allowing a business owner to proactively solve their issues before they escalate. "We are very happy with the AI because... There are a lot of tools coming," Kaushal says, seeing AI not as a competitor, but as a powerful ally.

Want to hear the full, unfiltered story from Kaushal himself? Tune into the complete podcast now on YouTube.