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Kapil Agarwal.
Creativity no longer starts with a blank page. Rather, it begins with a prompt. In the past, content generation was confined to expensive software and trained professionals. However, it is now easily made accessible to students, hobbyists, and retirees.
AI has opened new pathways of creativity -- transforming content-making from an exclusive craft into an inclusive playground. It is now converting every individual into a creator. Whether it is a student who composes poetry or a grandmother who designs digital art, AI has outpassed the boundaries of age.
This is not about replacing human imagination, but it is about enhancing it. While intelligent tools adapt to users of all ages and skill levels, the question has now changed. It is no longer about who can create but how far they’ll go. Creativity, once gated by complexity, is now democratized by design.
Evolution of content creation
Content creation is no longer a wordplay for the tech-savvy or professionals. It can now effectively be used by people of all ages. From schoolchildren making their class projects to grandparents creating personalized greetings, AI is now transforming everyone into a creator. What unites these creators is not a common skillset—but a shared sense of curiosity.
Additionally, AI owns a magic. It can simplify everything that once looked complex. Individuals are no longer required to master software to make a poster. Or they do not need to learn filmmaking to create a short video. All they need are AI tools with whose process feels more of a play than work. These tools are capable of managing the heavy content—suggesting layouts, fixing grammar, generating visuals—while users focus on their ideas.
Designed for intuition, not instruction manuals
One of the biggest breakthroughs in AI content tools is their intuitive design. These platforms aren’t built just for digital natives—they’re made for digital newcomers too.
With natural language prompts and drag-and-drop features, users don’t need tutorials or technical know-how. For instance, a child can tell the tool, “Make a birthday invitation with flamingos,” and see it come to life in seconds. On the other hand, a senior at work can ask for a festive message in Hindi and instantly share it with family.
This frictionless experience is key to inclusivity. It lowers the barrier of entry, encourages experimentation, and removes the fear of “doing it wrong". AI becomes not a gatekeeper of creativity but a guide.
Real stories, real impact
Consider a retired teacher who now uses AI to write poems for her grandchildren, complete with illustrations. Or, a college student in a tier-2 town using AI tools' Magic Design to freelance as a social media manager. Or, a small business owner, unfamiliar with English, using voice-to-text and translation features to design posters in local languages.
These aren’t edge cases—they’re signals of a larger shift. Intelligent tools are empowering people who previously sat outside the creative economy to actively participate in it. It’s not just about content—it’s about confidence, capability, and cultural contribution.
Redefining digital literacy
As AI-driven tools become more embedded in our everyday apps, digital literacy itself is evolving. Knowing how to prompt an AI tool is becoming as important as typing or formatting. And unlike traditional software, AI learns with the user. The more an individual interacts, the better it tailors suggestions to their voice, tone, and style.
For younger generations, this means a head start in communication, design, and storytelling. For older generations, it’s an invitation to reconnect—with memories, milestones, and modern media.
Road ahead: Creativity without conditions
We’re heading toward a future where anyone can be a creator—not by luck or legacy, but by design. AI is enabling this not through flashy innovation but thoughtful simplification. The tools are no longer asking users to adapt to technology. They are adapting technology to the user.
In a world increasingly driven by visuals, stories, and shared experiences, intelligent content platforms are levelling the field. Because when creativity is accessible, culture becomes richer. And when people of all ages have the power to create, they also find the power to connect.
-- Kapil Agarwal, Founder and CEO of ‘i’.