There is no reason to doubt the fact that if one wants to thrive in today’s era of cloud computing, their digital skills need to be up-to-date. By the year 2024, over 1 million computing and digital jobs are expected to be open in the Unites States alone. In a bid to aid the economy, Facebook says, that they want to help people learn the skills they need to thrive in the digital world.
In a recent blog post, Sheryl Sandberg, Chief Operating Officer of Facebook announced that the company is looking to train one million people and small business owners in digital skills across the US by 2020. In order to do the same, Facebook says, it is creating more in-person training programs, offering online classes, and partnering with local and national organizations. Facebook has already announced two partnerships with Columbus State Community College and another with the National Urban League to carry out this programme.
The company’s main aim is to develop a new Digital Marketing Program so students can take digital marketing and social media classes that will help prepare them for jobs. Since social media presence, training in digital skills and creating targeted advertising online is important for business growth, Facebook wants to move in this direction to keep the business community at par with current trends.
Currently, Facebook is going ahead with this programme only in the United States and there is no mention of expanding this plan into other countries. Although, it can be said that starting this initiative in a budding economic community like India may reap benefits, it must be seen how the programme first pans out in the United States before it can be applied to any another country.