Facebook to begin testing ads on VR headsets

Facebook this week announced that the company will begin a test of in-headset ads. The experiment is to begin with Blaston from Resolution Games and other developers in the coming weeks, it stated in a company blog.

The primary aim at Facebook Reality Labs is to “bring more people into VR, advance the consumer experience, and make progress on our longer-term augmented reality initiatives” it stated in a blog. Facebook is exploring revenue outlets and this would unlock another types of advertising platform for a newer content and audience.

The social media giant states that the user would have control on the ads. “It’s also important that people can manage the ads they see, so we’re including controls to hide specific ads or hide ads from an advertiser completely. Users can also access more detailed Ad Preferences from any ad via our “Why am I seeing this ad?” interface. As our tests progress, we’ll continue listening to feedback to improve the ads people see,” it states.

Facebook specifies that this would be a test with a few apps and as the test progresses, will incorporate developer and community feedback. Also, will later provide details on the ads availability across the Oculus Platform and Oculus mobile app and guidance for interested advertisers.