F-Secure, a security company, announced its continuous focus on the SMB Enterprise market and aims to have around 500 partners by the end of 2016. The company is making a transformational change in its cybersecurity vision and believes that it can partner with channels that have the skills to deliver protection to customers amidst a rapid changing threat environment.
F Secure believes in creation and development of channels as a critical differentiating factor as part of its core strategy of going to market. The new channel doctrine resembles a need in the market that makes tailor made products for the SMB channel, creating channel polices and structures meant to enhance competitive edge of partners and protect their customers from modern day cybersecurity threats.
Jaakko Hyttinen, VP Sales – Global, Corporate Channel, F-Secure said, “We want to invest a lot of our development efforts towards getting channels that would grow stronger with us and make a difference in the segment. We are interested in working with partners and increasing their profitability, reducing their cost of business and at the same time making sure they build a huge services business. The response received so far has been encouraging for us to continue with our approach and expand further in the country.”
In the APAC region, India and South East Asia are among the biggest markets for the company and the company's plans are to double revenues from India every three years.