Expomedia Group, a leading London-based business to business media group, with
an illustrious history in the exhibition organizing industry and whose portfolio
of businesses includes venue management, conferences and publications, and
CyberMedia, South Asia's first and largest specialty media house have announced
the signing of a 10-year joint venture agreement. The agreement would see the
two organizations collaborating on the organization of new International events
in the ICT and Life Sciences arena.
Gartner estimates that the Internet Communications Technology
spending in India will surpass $54.8 bn by 2008, a rise from $29.5 bn in 2004.
India continues to have the fastest growing ICT market in the world, with a CAGR
of 19% from 2004 through 2008.
Given this growth, Events would be a critical platform and
communication channel for bringing key vendors and users together. Some of the
events organized under this venture would include 'The Internet Communications
Technology Show' and the 'Life Sciences Event' both due to take place at the
newly opened EXPO XXI Centre at the National Capital Region of New Delhi, an
emerging ICT hub, in the autumn of 2006.
The joint venture, the first and only one of its kind in the
Indian events landscape, brings together synergies of the international
relationships, which Expomedia enjoys across countries, and CyberMedia's strong
foothold in the Indian market. These client relationships would be leveraged to
deliver value in these events to both sponsors and visitors.
"We are delighted to have embarked on this agreement
with Expomedia," says Pradeep Gupta, chairman and managing director
CyberMedia. "Their experience and international network of offices
will enable us to significantly expand the scope of our events, bringing added
benefits to both exhibitors and visitors and securing the events' positions in
the market place." Mark Shashoua, chief executive, Expomedia adds, "By
collaborating with such a well established and experienced Indian organizer such
as CyberMedia on a series of successful events, we are significantly expanding
our portfolio of events in India. This is an incredibly exciting time for
both the ICT Sector and the exhibition industry and we look forward to a
successful future together."