We are exploring richer customer experiences THROUGH various digital technologies

SnipSatej Ravankar

NITCO (established in 1953 by Pran Nath Talwar) is among the top premium tile companies in India.The Company manufactures a vast portfolio of tiles (floor and wall), marble, mosaic and metal craft.

Going Digital – what does it mean to you and your organization?

AT Nitco, the key for business growth is exploring different channels of marketing and product visualization to facilitate the home decoration buying process, providing extremely  rich experience to our customers, consumers and influencers such as architects, interior designers, and contractors. A speed of execution and quality of presentation is very critical on this journey. Social media exploration for brand awareness, serviceability and customer engagement is the differentiator with other competitors. Hence Going Digital is the key differentiator for our retail and consumer-oriented sales growth and creating a competitive impact in our industry.

What is your Digital Transformation plan, strategy and the deliverables you expect or already coming in?

We had begun digitizing our Tiles and Marble 3D content long back. Now the entire product cataloging happens digitally and consumers/ customers/influencers can visualize products digitally on the App. Our In-store experience is getting revamped with digital displays and Apps for facilitating customers in product shortlisting.

 We already are tapping social media threads through Facebook, Twitter, Youtube, Instagram and receive customer responses quickly. Google Street views are in place for our 15 In-stores viz Le Studio PAN India, which gives the 360-degree view of each of our showrooms.

Our front-end sales teams and Business Development teams using Mobile App on Android and iOS, which gives them online visibility of business transactions and business insights such as stocks, prices, orders, customer performance etc. Skype and Google Videos are used for online conversations with team members  and customers. We are exploring Augmented Reality (AR) and Virtual Reality (VR) technologies for providing a rich customer experience in showrooms and display centers.

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