Exotel, Asia’s leading cloud telephony platform, announced a patent grant for one of their path-breaking products – Lead Assist. The product is the most effective management tool for marketplaces to connect their vendors and buyers together in a seamless manner. With the aim to provide the best customer experience in the market, Exotel’s new product has made it easier for brands to connect their vendors through Exophones, in turn enabling them to stay on, without leaving the platform.
The most unique feature of this patented solution is the ability to scale using only a limited pool of virtual numbers. This has two advantages: one that the cost comes down considerably, and second that since VNs are a scarce commodity, by using a limited pool, Exotel eliminates the roadblocks in scaling.
The online marketplace industry is thriving big time, with big and small players indulging in technological advances to up their game.
Lead Assist allows a holistic cycle for the brand so that the customer experience remains at an all-time high. Through the product, any customer who places their order for goods or services is allocated a VN using Exotel’s allocation API. Through this VN the customer and vendor can communicate during the transaction period, without either of them revealing their personal numbers, in turn, ensuring privacy and security of both the users. Once the communication ends, the VN is deallocated from both the parties and is utilized for another transaction.
Commenting on the launch, Shivakumar Ganesan, CEO and Founder, Exotel said, “We realised that marketplaces faced a huge challenge – keeping the conversation confined to the platform. Exotel’s Lead Assist product solves this by ensuring that the conversation stays on the platform. We have already seen some great results, and by being granted a patent for this, are hopeful that this technology will help garner customer insights which will become the backbone of meaningful conversations.”