Exadata V2 can reduce risks for CIOs

How would you differentiate Oracle Exadata DBM from other prodyucts?

Oracle Exadata Database Machine (DBM) is a blend of database software, together
with hardware, storage and network fabric into the simplicity of an appliance.
The hardware is based on x86 servers, SAS disks and Infiniband networkingall
industry standard components that are undergoing rapid innovation. Customers can
plug the machine into their data centers and deploy their existing Oracle
applications on it without the need for migration or rewrites. Exadata V2 is
optimized for database operations. There are no other database appliances in the
market capable of online transaction processing (OLTP) workloads. A custom built
OLTP solution by IBM, for example, would cost four times more. For the same
investment, the DBM would work four times faster.

The key differentiator lies in the software because Oracle addresses the
exponential data growth problem with two key solutions only available in the DBM:
Smart Scan and Hybrid Columnar Compression. Both are not offered in Oracle
databases running on a conventional configuration. Nor does the competition
provide them. Smart Flash Cache in DBM Version 2 capitalizes on these software
innovations further. It seamlessly offers up to 50GB per second of raw I/O
bandwidth and up to 1,000,000 I/O operations per second (IOPS) without the need
to rewrite an OLTP application.

How would you describe the response to this solution?

The response to this solution has been tremendous. With regards to customer
adoption, within four to five months of introducing the database machine, we
have got a very impressive list of customers like Coca Cola in Japan, SK Telecom
in Korea, Softbank and Haier in China, National Healthcare Group in Singapore,
Fuji Xerox in Japan, Commonwealth Bank of Australia, etc.

Which are the markets that you intend to tap?

I would like to elaborate on the focus industries for Exadata in three
categories. First of all, the traditional high volume industry segment
comprising companies in sectors like telecom, BFSI and retail. Secondly, the
emerging high volume data segment comprising companies in pharma, manufacturing,
drug discovery, biotechnology, among others. Thirdly, the unchartered high
volume industries such as government, homeland security, etc.

Shilpa Shanbhag

shilpas@cybermedia.co.in