'Everything we do under software strategy is underscored by ILM'

DQI Bureau
New Update

How old is your ILM strategy?

The official announcement of the ILM strategy for the company was in August

this year. However, we were looking at that for quite some time. Internally, we

knew how we are going to align our resources across the company. Everything we

do now in  the company is

ILM, whether it is building new hardware or building

software applications or services.


Everyone is taking about ILM. So how are you different?

We think, we are uniquely qualified. We understand storage. We have been in

the software business for a long time. Veritas has been in the software industry

too, but it does not make storage devices. So it does not have a deep

understanding of that part of DNA. We have got the advantage of having both sets

of DNA. We think that is an incredible advantage for our customers.

What is EMC’s open software strategy and roadmap?

Given that software is a key to the success of ILM, we believe that the

software should be ‘open’. It should support the leading databases,

applications and servers in the industry–all the variants of Unix, Windows,

etc.–as well as storage array vendors and application vendors. Another aspect

is that open software should leverage standards as they come to the market

place. And more importantly as we acquire companies or build new products, we

have to build to the same standard.

Will it not confuse the clients further with these buzz words? They just

need a solution…

This is a more complete discussion and because we are factoring in better

cost-effectiveness, we think this gets our customers’ attention. We focus on

lowering the total cost of ownership. I think any CIO who is worth the position

wants to have that discussion. So far, we have not had any pushback from


Could you elaborate on ‘pay-by-use’ Open Scale model?

Open Scale allows CIOs to procure at pre-determined prices a series of

hardware, software and services rolled into one contract. It is just an easier

way of consuming storage and a business model appealing to some customers.