European fund Incofin invests $4 million in agritech startup SuperZop

Agritech commerce platform SuperZop has raised USD 4 million Series A funding from Incofin’s India Progress Fund. SuperZop, founded by Raghuveer Allada, Prithwi Singh and Darshan Krishnamurthy, has developed the agri-commerce platform for B2B customers, enabling 20k+ retailers, in Mumbai & Pune, to directly source staples from farmers, multiple FPOs and processors from 13 states across India.

Incofin Investment Management is an international impact investment firm with an AUM of USD 1.2 billion.

“We are excited to partner with the team at Incofin, who bring a lot of depth and expertise in Food & Agri. We have built the business in an extremely capital efficient manner from our existing backers SIDBI Venture Capital Ltd, CIIE.CO and Angels and this investment from Incofin will help us scale the business amongst existing and new geographies that includes Tier-1 cities, invest in technology and further expand their product offering” said Raghuveer Allada, Co-Founder of SuperZop.

“We have developed right tools like an AI based quality assessment platform and logistics optimization engine that works for the B2B staples category. One of the key areas of fund deployment will be to build on data science and enhance systems for greater scale”, said Darshan Krishnamurthy, Co-founder of SuperZop.

“We are delighted to partner with the high-performance founders of SuperZop who are making an impact by bringing MSME food processors and Kirana stores more closely integrated, thereby delivering value to both farmers and retail consumers. Incofin looks forward to supporting them as they execute on this unique Agri-Tech opportunity”, said Rahul Rai, Partner, Incofin India.