Off-season slowdown, inventory pressure drive over 20% QoQ revenue drop for top five NAND Flash brands in 1Q25

TrendForce’s latest findings reveal that the top NAND Flash suppliers faced mounting inventory pressure and weakening end-market demand in the first quarter of 2025. Consequently, the industry saw a 15% QoQ decline in ASP and a 7% drop in shipment volume. Although some product prices rebounded by the end of the quarter, boosting demand, the combined revenue of the top five NAND Flash brands still fell sharply to US$12.02 billion—a nearly 24% QoQ decline.

Looking ahead to Q2, TrendForce expects brand revenues to increase by around 10% QoQ as end buyers gradually bring inventory back to health levels, and NAND Flash prices rebound from the bottom, coupled with U.S. tariffs driving some buyers to accelerate procurement.

A breakdown of key supplier performance in the first quarter reveals that Samsung retained the top position, with quarterly revenue dropping around 25% to US$4.2 billion due to sluggish enterprise SSD demand. However, the rebound in NAND Flash wafer prices in March helped improve profitability, and with NVIDIA’s new product shipments ramping up, Samsung’s revenue is expected to recover steadily in the coming quarters.

SK Group (including SK hynix and Solidigm) ranked second overall. As a leading supplier of large-capacity products in 2024, the company faced seasonal headwinds and challenges clearing 30 TB SSD inventories, which dragged down both shipment bits and ASP and brought revenue down to US$2.19 billion. 

Micron benefited from increased shipment bits in Q1. Quarterly revenue reached US$2.03 billion (-11% QoQ) despite a decline in ASP, allowing it to rise to third place in quarterly revenue rankings for the first time.

Kioxia slipped to fourth place, with both shipment bits and ASP declining due to weak off-season demand. This resulted in Q1 revenue of US$1.92 billion.

SanDisk (post-split from WDC) recorded slight declines in shipment bits and ASP to post Q1 revenue of US$1.7 billion. The company is planning to ramp up shipments of QLC products to optimize profitability, providing the capital needed for future process upgrades and thereby strengthening its long-term competitiveness.

-- TrendForce, Taiwan.