embedUR systems-Synaptics to deliver affordable, AI-powered edge solutions for India

embedUR systems, a global leader in embedded systems and edge AI technologies, and Synaptics Inc., a pioneer in semiconductor solutions for human interface and IoT applications, have announced a strategic partnership to co-create affordable, innovative solutions for the Indian market.  

This partnership opens new avenues for accessing advanced technologies, making them more affordable and accessible, and creating meaningful impact for business and individuals across India.

Widespread adoption of new and innovative solutions often encounters barriers such as affordability and accessibility. By addressing these barriers head-on, the partnership focuses on delivering tailored solutions that combine technological innovation with cost-effectiveness to meet India’s specific needs.

Advances in semiconductor manufacturing, declining chipset prices, and the proliferation of high-speed internet connectivity have already made edge devices more practical and cost-effective. embedUR’s ModelNova AI platform enhances this ecosystem by offering pre-trained models and blueprints for real-world applications, enabling designers to deploy effective edge-based AI solutions.

Paired with Synaptics’ high-performance, low-power AI MPUs and MCUs, these technologies are well-suited to support applications across diverse sectors, from smart homes to medical monitoring and industrial automation.

Additionally, the state of Tamil Nadu plays a pivotal role in elevating India’s capacity for embedded systems and AI, moving beyond traditional manufacturing to high-value R&D. With over 1,000 engineering colleges and leading research initiatives, such as those at IIT-Madras, Tamil Nadu stands out as a hub for innovation in design and edge computing.

This collaboration reflects the broader contributions of Tamil Nadu’s ecosystem to fostering technological inclusion and sustainable growth Initiatives such as these also have the potential to maintain Tamil Nadu’s competitive edge in the manufacturing space by enabling the development of human-centric and responsive solutions for automating critical industrial processes.

The partnership will focus on developing solutions across areas including smart home devices, manufacturing processes, medical monitoring, and automobile driver assistance systems. By combining Synaptics’ multi-TOPS Neural Processing Units (NPUs) and embedUR’s expertise in edge AI applications, the companies aim to deliver scalable, efficient, and affordable solutions tailored to India’s diverse needs.

Applications being developed through this collaboration include:
Image segmentation: Semantic segmentation of objects and people enabling advanced vision applications and personalized services, enhancing how devices interact with their environments.

Low-latency facial identification: Providing secure access to appliances and physical assets, ensuring user safety and privacy while delivering a seamless user experience.

Dynamic pose estimation: Real-time motion analysis improving the interaction between users and appliances, allowing devices to respond intelligently to user behavior.

These applications highlight the transformative potential of AI-driven functionalities embedded into everyday devices, setting new benchmarks for personalization, security, and efficiency in edge technology.

The collaboration underscores both companies’ commitment to advancing edge computing and AI. By leveraging cutting-edge semiconductor advancements and optimized machine learning techniques, this partnership will enable OEMs to develop smarter, energy-efficient products. This ensures sustainable operations in cost-conscious markets while delivering greater value to businesses and consumers alike.

This partnership will make advanced AI technologies more affordable and accessible. Small and medium-sized enterprises (SMEs) will gain tools to improve efficiency and competitiveness, while underserved regions benefit from intelligent, power-efficient devices for homes, healthcare, and more. 

These advancements align with India’s goal of sustainability and technological inclusion, driving growth across industries such as manufacturing and IoT. By addressing local challenges, embedUR systems and Synaptics are paving the way for widespread AI adoption not only in India but on a global scale.

Michael Hurlston, President and CEO, Synaptics, said: “Our partnership with embedUR reinforces our commitment to driving meaningful change in India. Together, we aim to address critical challenges, creating long-lasting impact for businesses and individuals alike.”

“This collaboration marks a significant step toward our mission of making advanced technology accessible and affordable for all,” added Rajesh Subramaniam, Founder and CEO, embedUR systems. “With Synaptics’ semiconductor expertise and our technical capabilities, we’re confident in delivering solutions that meet India’s unique demands.”