Energy conservation is integral to us

Is there a legacy to IBMs Project Green?



Energy conservation has been an integral part of IBMs environmental

management system since 1974. Between 1990 and 2005, IBM reduced CO2 emissions

through energy conservation by an amount equal to 40% of the 1990 amount. Also,

in 2006, IBM purchased 96,000 MWh of renewable energy certificates (RECs), and

generated 13,704 MWh of electricity by wind turbines, solar panels, and biomass.

IBM has also won a US DOE and EPA 2006 Green Power Purchasing Award.

What is your strategy around Green IT?



As part of Project Big Green, we have created a global green team of over

1,000 energy efficiency specialists from across the company, to offer green

solutions comprising IBMs hardware, software, services, research, and finance

offerings. The mission is to anticipate critical environmental problems, develop

breakthrough technologies and services, and deliver relevant solutions through

collaborative innovation with clients and business partners.






How and where does India specifically fit in this new Green atlas for IBM?



Green IT awareness is growing rapidly among large and small companies,

especially in sectors like telecom, IT, banking and financial services, and

manufacturingall of which require large data centersare booming and IT

managers are increasingly moving toward energy-efficient technologies.






IBM has announced spends of about $1 bn for more efficient computing centers?



We will direct $1 bn a year, globally, spread across R&D, products,

software, services, etc, to increase the level of energy efficiency in IT. IBM

will continue to drive leadership in power efficiency with its Cool Blue

portfolio of innovation. Cool Blue spans the spectrum, from materials,

devices, circuits, chips, system architecture, and software, and can be utilized

to help solve data center energy problems.

Pratima Harigunani



maildqindia@cybermedia.co.in