Empowering enterprises with innovative digital solutions for unprecedented growth: Nilesh Shah, Accely Technologies

Nilesh Shah, the visionary leader at Accely Technologies, is passionately dedicated to enabling organizations with new-age solutions for unmatched business growth. Over the course of an incredible 23-year journey with the company, Nilesh has spearheaded the evolution of Accely into a global provider of digital transformation solutions and services. With a strong emphasis on innovation and client success, Accely stands out prominently in the industry, delivering progressive and flexible solutions to its customers, particularly on ERP platforms.

Nilesh takes pride in the company's core areas of expertise, spanning consulting solutions, e-commerce, mobility, and business analytics, all fortified by robust analytics capabilities. Guided by a deep understanding of industry verticals and an unwavering commitment to SAP, Accely creates accelerated packages and pre-configured solutions, enabling quicker deployment timelines and cost-effectiveness for its clientele. Nilesh's relentless pursuit of excellence and customer satisfaction has shaped Accely's ethos, positioning the company as a trusted go-to-market partner for SAP, leading the way in driving operational efficiency, elevating customer experiences, and achieving unparalleled business growth in the digital age. Recently, Nilesh spoke to Dataquest to shed more light on what Accely Technologies aims at doing for organizations across sectors.

DQ: Can you provide a brief overview of Accely Technologies and its core areas of expertise?

Nilesh Shah: It has been an incredible 23-year journey with Accely, as we continue to evolve as a global provider of digital transformation solutions and services. Innovation and client success are at the heart of our approach, forming the foundation for their remarkable achievements. Accely takes pride in delivering progressive and flexible solutions to their customers, rapidly deploying end-to-end innovations, particularly on ERP platforms. We excel in various domains, including SAP SuccessFactors, Mobility Solutions, and the CX platform encompassing commerce and marketing, all fortified by their robust analytics capabilities.

Accely's core areas of expertise lie in consulting solutions, e-commerce, mobility, and business analytics. Their overarching objective is to empower organizations to leverage their cutting-edge technology platform to drive operational efficiency, elevate customer experiences, and achieve unprecedented business growth. This unwavering focus on enabling enterprises to thrive in the digital age defines Accely's ethos and success.

DQ: What sets Accely apart from other companies in the same industry?

Nilesh Shah: Yes indeed, we stand out prominently among other companies, mainly due to our unparalleled domain expertise. Our primary focus centers around specific industry verticals, where we have executed multiple similar implementations worldwide. This grants us a unique combination of expertise acquired through these implementations, our evolved innovations, and an unwavering dedication to the success of our clients. Our approach involves a profound understanding of the SAP suite of solution applications, tailored precisely for each industry vertical. 

We have created accelerated packages, pre-configured to offer proven solutions, which result in quicker deployment timelines and cost-effectiveness for our customers. One of our key USPs is our proven track record of delivering 100% successful projects, where we commit to meeting the set KPIs before initiating any project. Our global deployments and implementation projects add to the wealth of expertise we bring to our customers. We emphasize maintaining a local connection with our clients, enabling us to understand and cater to their specific needs. Behind our success lies a formidable team, with professionals hailing from various industry domains, possessing the relevant expertise and vast experience to cater effectively to our customers. It is this combination of factors that truly sets us apart from the rest.

DQ: How has Accely evolved and grown since its inception? What is the company's vision and long-term strategic direction?

Nilesh Shah: As I mentioned earlier, our primary focus and mantra revolve around ensuring the success of our clients by delivering cutting-edge digital innovations and end-to-end business process-driven solutions. This approach has been instrumental in our growth, and our long-term strategy is centered on introducing leading-edge global technologies to our customers. Our commitment to improving operations through advanced technology enables us to provide comprehensive business solutions to our clientele. Over the years, our company has experienced significant growth, largely attributed to the positive word-of-mouth from successful deployments. Notably, we have retained all our customers throughout our journey, a testament to our unwavering dedication to their satisfaction.

In addition to offering SAP consulting services, we have continued to innovate and have strategically acquired a few companies that align with SAP's vision. As a trusted go-to-market partner for SAP across the tech industry, we have been at the forefront of building central functions in collaboration with SAP. This collaboration has empowered us to lead the way in improving our client's digital presence and enhancing their agility to navigate transformative changes effectively. We take pride in being pioneers in this endeavor and remain committed to maintaining our position as a leader in the industry.

DQ: Could you tell us about your partnership with SAP?

Nilesh Shah:  Our journey with SAP spans over two decades, and it has been a remarkably healthy and fruitful partnership. The mutual benefits we have derived from this alliance are evident, and we take immense pride in nurturing this relationship for the past 22+ years. The passion and commitment we have for SAP run so deep that I often tell people, including our customers and team, that we are blue-blooded, not just red-blooded. Such is the level of our involvement and dedication to SAP.

We continuously embrace and adopt all the digital transformation solutions that SAP innovates or acquires. As I mentioned earlier, we are always at the forefront, swiftly bringing these cutting-edge solutions to our customers through strategic acquisitions and building centers of excellence. Our expertise lies in understanding and engaging with SAP's stack of solutions and implementing their best practices, which enables us to deliver end-to-end services and solutions that are scalable and future-proof. Our customers benefit from these agile and powerful solutions, putting them firmly in control of their own success. Our unwavering commitment to SAP and our deep understanding of their technologies have been instrumental in successfully deploying solutions that cater to the evolving needs of our clients.

DQ: How have consumer expectations evolved, and what are your customers' key challenges in meeting those expectations?

Nilesh Shah: In this rapidly evolving and dynamic world, we all face unprecedented challenges, as exemplified by the recent COVID pandemic that caught us off guard. Such disruptions have affected both us and our customers on a global scale, impacting economies and operations. Nevertheless, we have stood by our customers, offering assistance in building technology roadmaps that navigate these obstacles and foster resilience. Our focus lies in bridging gaps, enhancing agility, and establishing robust processes that can handle any challenges that come their way. Customer expectations align with this approach, and we work together to develop technology platforms that prepare them for future challenges.

Beyond the typical challenges, customers also grapple with staying up-to-date with evolving technology trends and managing investment plans. To address this, we help them create agile backbone platforms that readily adapt to technology adoption. Our goal is to make the process smooth and seamless, enabling customers to execute their technology roadmap effectively. Amidst increasing competition, we empower our clients with cutting-edge CX solutions, giving them a competitive edge and shortening the bridge to success. Additionally, we recognize the ever-changing nature of work and manpower, and we assist our customers in optimizing their platforms to handle customer needs more effectively. As a result, our collaborative efforts ensure our customers are well-prepared to thrive in an ever-changing and challenging business landscape.

DQ: How does Accely approach the CX transformation needs of customers? 

Nilesh Shah: Amidst the increasing competition and the dynamic challenges posed by the economy, it is crucial for customers to establish a robust foundation to navigate these complexities. We propose a strong backbone built around the SAP CX, S/4HANA, and ERP as its core, ensuring agility and customer-centricity. Our approach includes offering comprehensive CX transformation processes that cover every aspect, from marketing and sales to service and customer data profiling. With a keen focus on understanding customer needs and identifying improvement opportunities, we develop a roadmap that delivers real value. 

This holistic understanding extends to multiple facets of the customer's business, enabling us to cater to their present and future requirements while remaining adaptive to technological innovations. Throughout the process, we measure outcomes with precision, ensuring tangible and specific results for our customers. By adopting this approach, we empower businesses to stay ahead in an ever-evolving and competitive landscape.

DQ: Tell us about some of the successful CX transformation projects you have spearheaded, and please name the customers if possible.

Nilesh Shah: Certainly! Throughout our journey, we have assisted numerous companies across various verticals, including retail, telecom, manufacturing, and distribution. We have had the privilege to collaborate with both regional and global companies, making a significant impact on their businesses. One noteworthy customer I would like to mention is Ajmal Perfumes, a prominent perfumery with over 300 stores, employing around 2,500 people. Being a B2C-oriented business, their focus on customer experience is paramount. We have supported them in establishing robust customer-centric processes, ranging from in-store solutions to loyalty programs and targeted marketing campaigns, all integrated within the SAP CX and S/4HANA systems. As their journey of technological adoption continues, we remain steadfast in providing ongoing support for the past two years, ensuring their success in the ever-evolving landscape.

Another remarkable example is Mada Gypsum, a key player in the manufacturing and distribution sector, part of the esteemed Al-Raji Group in Saudi Arabia, with a significant presence in the Middle East. As a B2B company, they faced the challenge of gathering customer feedback without direct touchpoints. To address this, we crafted a strategic platform that incorporates surveys and other methods to capture invaluable customer insights, culminating in an end-to-end CX platform.

Our clientele extends to include other noteworthy names like Rashi Peripherals in India, Hira Industries, and Leader Healthcare, to name a few. Each engagement presents unique challenges and opportunities, and we take pride in supporting these organizations in their journey toward excellence. As we continue to make strides in the realm of digital transformation, our commitment to helping businesses thrive remains unwavering, and we look forward to collaborating with more companies in the future.