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EMC’s ILM Bet

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DQI Bureau
New Update

Finally there is an agreement. EMC agrees, HP agrees and so do Veritas and

other storage vendors. A single bet is driving R&D, investments and

marketing efforts. And the bet is information lifecycle management. All the

storage vendors are falling over each other to demonstrate that they are ready

with a complete end-to-end solution. EMC has made inroads with 50 odd companies

in the US. And now it is targeting companies in the Asean region. In late

November, EMC in association with NCS, announced the first proof-of-concept

solution for ILM in Asia. This is seen as a significant development as NCS Pte

Ltd is a leading regional IT and communications engineering services provider in

Singapore, and is believed to be the single largest influencer on Singapore

Government’s IT initiatives.

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EMC had, in early August, announced that its future lay in ILM and was

betting heavily on this. It has evolved a process, which it says is policy-based

alignment of storage infrastructure with data value and promises that ILM will

enable significant TCO savings.

EMC and NCS have demonstrated how ILM works in real-life environments in

terms of business continuity, rapid recovery, e-mail archiving, file

distribution across heterogeneous networks, automated storage management,

back-up to disks, and enterprise content management. More than 10 applications

were integrated in the demonstration. With this, NCS became the first SI in

Asean to architect, design, and implement the first live demo of ILM in the

region.

EMC is banking on this demo to pave the way for ILM implementation in Asia.

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In fact, ILM for EMC has become the mantra following the acquisition of

Legato Systems and with the agreement to acquire Documentum. Commented Tony

Marzulli, vice-president, Open Software, EMC, said, "The synergies between

EMC and Legato’s products, distribution, people and culture have accelerated

the creation of the ultimate ILM company."

Graduating

to ILM*
Phase 1:

Automated Networked Storage



Integrated, managed storage network. This allows you the critical tools to
consolidate, control, and ensures continuity and compliance. It is

critical that organizations start building their network storage

infrastructure and move far away from investing any further into stovepipe

architecture like direct attached storage
Phase 2:

Optimizing Service Levels



Organizations need to tier their applications and storage; they need to
set the policies that will dictate the different levels of performance,

availability, functionality, and economics. That will move information to

the appropriate service-level tier, as requirements change
Phase 3:

Integrating ILM across the Enterprise

With the three steps, a company can get its TCO down by about 50% in three

years. If an enterprise has 750 TB of baseline storage and the TCO at the

current level is indexed at 100, in three steps, it can be reduced to

47-57.
*Information

Lifecycle Management

EMC has unveiled several new products in the third quarter. These include the

DMX systems, software, and related technologies, including the new Symmetrix

DMX3000, an entry-level Symmetrix DMX800 configuration, a new advanced

replication technology, native iSCSI connectivity and enhanced functionality for

mainframe. Also, extension of EMC CLARiiON’s to EMC Navisphere, EMC SnapView

and EMC SAN Copy software and strengthening of its open software portfolio with

new VisualSRM and VisualSAN software for small-and medium-sized organizations,

and the introduction of EMC OpenScale, automated ‘pay as you go’ billing for

storage infrastructure.

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India Strategy



Given that software plays an important role in the ILM process, can India be

far away? EMC is to invest over $100 million in the subcontinent over a period

of five years. It has identified four areas–grow the automated network storage

market in

ILM Primer
So what is ILM? As everyone

knows, not all information is the same. It has different attributes,

different age, different importance, and different value. Over time, the

value of information will change. What’s most interesting though is that

not all information changes value at the same rate or even in the same

direction. As a result, each type or class of information needs to be

cared for in different ways. The users or consumers of a particular type

or class of information expect–and will accept–different response

times when they need to access the information.
It are those differences in what users

expect that dictate the "service levels" that must be applied to

care for the information. These service level requirements really describe

the performance required, the level of availability that’s necessary,

and the type of functionality that must be applied. And because these

capabilities are not free of cost, the question of "what service

level?" must be answered within the context of cost. This is

particularly true of organizations anywhere in the world that are focused

on cost and deriving the maximum value from their information.

India, create a strong partnership-based strategy, invest in the R&D

facility and launch all the storage solutions in India. Its software development

support center in Bangalore contributes to the development and growth of the

full line of EMC’s storage software products and solutions globally. It is its

only R&D center outside of Europe and North America. It will be working in

all phases of storage product development lifecycle, architecture and design,

product implementation, and maintenance.

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So is there a rollout strategy in India for ILM? Manoj Chugh, president,

India and SAARC, EMC explained, "ILM is achievable today, in India and

around the world."

For EMC, which is a world leader in storage, and is uniquely positioned with

both hardware and software for storage solutions only, making ILM a reality is

in its interest. Given that all the other vendors are betting heavily on this

space, EMC is leveraging its various acquisitions to get the first mover

advantage. The NCS proof of concept is just the first one to showcase ILM and

EMC has mastered the technology behind it.

Ch. Srinivas Rao The author was hosted

by EMC

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