eBay India has launched an intuitive twitter feature called #eBaySmartAsk. The feature is a concierge service that will allow consumers to search for products on ebay.in through their twitter accounts.
The #eBaySmartAsk feature will provide consumers with snapshots of the top four results and a link to the search result page. The responses received by the consumers will be intuitive and framed in a quirky conversational manner that gives the users a personalized feel rather than a computer generated experience. The feature will bring products searched by consumers directly on their timeline without having to leave their social profiles on twitter.
Commenting on the launch of this service, Shivani Dhanda, Director Marketing, eBay India said “At eBay India, we believe in reaching out to consumers in a manner that excites them to further shop online. Our research and expertise in this space has propelled us to focus on heightened engagement with consumers via Twitter. Social commerce is fast evolving and will soon be of prime importance in the marketing strategies of ecommerce companies. eBay India has been a leader to launch an intuitive shopping experience feature that is intrinsic to the twitter platform.”
The #eBaySmartAsk app is designed in a way to engage with consumers who spend most of their time on social networking platforms. This feature will assist consumers by presenting them with the search option right on their personal profile, thereby seamlessly integrating shopping into a buyer’s daily social networking routine.