E-BIZ

Googles Internet Safety Campaign

Google India, in collaboration with the Mumbai police, has launched a
national Internet safety campaign called Be NetSmart. The Mumbai police and
Google have already reached nearly 15,000 students, 300 teachers, and 30 schools
with the Be NetSmart message, and eventually aim to educate over 25,000
students in the city. Be NetSmart is an interactive campaign focused on
students in sixth standard and above.

Saffronarts Spring Online Auction Held

Saffronarts annual Spring Online Auction took place recently which saw online
sale of works by fifty-five contemporary artists. Online auctions, pioneered by
Saffronart, have transformed the landscape of modern and contemporary Indian
art, making it accessible to participants who are constrained by geographical
and physical limitations and opening it to a wide spectrum of international art
lovers.

Oridian to Power Hitflips UK Ad Traffic

Oridian, a subsidiary of Ybrant Digital, and Hitflip Media Trading GmbH,
Europes #1 swapping site, have announced an exclusive partnership for UK
traffic. Jacob Nizri, CEO of Oridian, said, Hitflip has exclusively recruited
Oridian as a partner for selling its UK IP-targeted ad inventory. With a 35%
reach, Oridian has a considerable presence in the UK, ranking fifth on NMAs
list of top private ad networks for 2006 and 2007. Swapping is gaining in
popularity across Europe.

Zapak Organizes Gaming Tournament

Zapak Digital Entertainment has organized Zapak Gameplex Battlefield, the
first-ever national gaming tournament. The tournament is sponsored by Logitech,
with Wipro Morpheus and Mahindra Renault Logan as co-sponsors and AXN as the
media partner. The championship gives an opportunity to gamers to match their
skills against other gaming experts across the country.

New Offering from SimplyMarry.com

SimplyMarry.com has launched an online portal catering specially to marriage and
related matrimony mood, which serves as a comprehensive guide for the urban
individual looking and dreaming about finding that someone special. The
SimplyMarryZine provides individual experience, expert guidance, and information
on haute trends, love and relationships, lifestyle, health, and fitness, and
even elaborating the varied matrimonial rituals from across the countrys vast
traditions, and their alternatives.

LimeExchange Provides Global Talent on Demand

LimeExchange, the first socially networked marketplace for global talent,
was launched recently. LimeExchange is the first talent marketplace designed to
help SMBs, entrepreneurs, and individuals to outsource, connect, and collaborate
globally. Through LimeExchange, SMBs gain the same competitive advantages of
outsourcing, previously enjoyed only by larger companies, such as a flexible
workforce, lower-cost labor, and access to specialized skills.

LimeExchange breaks the mold of first-generation online services
marketplaces, going beyond mere matching of buyers and sellers or providing
simple feedback rating systems.

Myjobsinpune.com Emerges as Leading Job Portal

Myjobsinpune.com, saongroup.coms first city centric portal in India, launched
in September 2007, has emerged as the leading job portal in Pune, owing to the
companys unique city centric approach, which has been proven successful in
various cities globally. Within seven months of going live, myjobsinpune.com has
emerged as the leading website in Pune, as regards jobseeker traffic emanating
from Pune. The site is attracting more than 5,000 visitors daily with 10,000 new
jobseekers registering every month. It has on average 3,000 clients advertising
4,000 jobs monthly from entry-level to mid-management level for leading players
in the IT/ITeS, manufacturing, automobile, retail, and BFSI sectors.