Dyn brings Internet Intelligence solution to strengthen foothold in India

Following the successful launch of Internet Intelligence in USA and EMEA Dyn, the worldwide leader in Internet Performance today announced availability of Internet Intelligence in India. A SaaS-based product, Internet Intelligence provides companies with a new and unique view of the Internet by looking at performance between a company’s customers and its Internet assets.

Led by its strategy to strengthen its foothold in India, Dyn’s Internet Intelligence is best suited for all companies that count on the internet which often grapples with issues related to poor bandwidth infrastructure and shifting customer loyalties.

Through a consolidated single view across all Internet assets, Internet Intelligence allows companies to accurately manage and deploy to their cloud providers, identify issues in real-time while performing root cause analysis of problems and effects and create plans for how to improve and expand their Internet infrastructure - all of which benefit the end-user experience.

Said Martin Ryan, Vice President & Managing Director APAC, Dyn, “As the online entities continue to witness exponential growth, companies count on internet are investing heavily in offering a differentiation to customers and earn their loyalty. The surge of e-commerce players is also on the rise. The race on the online platform to survive and sustain gets tougher each day as online businesses need to survive cut throat competition, overcome downtime and outages and keep up and running.”

“It is predicted that e-commerce companies in India are expecting to account for 40% of their annual sales during this current festive season. While much of this shopping is expected to take place on mobile devices, a survey conducted by Dyn, in early 2015 revealed that 42% of consumers in India still prefer the in-store shopping experience and the same percentage of people will wait only for 4 seconds before switching to a competitor’s site while shopping online. Hence it is essential for e-tailers to think beyond offering only the right product mix and pricing to also think about offering a seamless ‘availability’ and security strategy to enhance their online presence and experience” added Martin.

Internet Intelligence is a vendor-agnostic SaaS offering that shows a company’s full global cloud provider, Content Delivery Network (CDN) and data centers on one dashboard, allowing IT executives to see how real-time availability, reachability, and performance issues impact their own customers. By alerting issues directly in the dashboard or via email, companies of all sizes and IT sophistication can quickly isolate and fix small issues before they become costly problems.

“Internet Intelligence in India is going to give all companies counting on internet great insight into the performance of how the Internet connects the site to its customers, as well as its partners and will allow online entities to take actionable measures in real-time,” said Martin.

For example:

• Availability -- An hour of downtime costs the average business $163,000. For a large enterprise, like a consumer streaming movie service, it’s estimated that a recent 42-minute outage cost in excess of $500,000. II detects outages and performance problems and directs how to reroute traffic so the effect is minimized or unnoticed for customers.
• Reachability -- Just because a company’s infrastructure is reporting that it is available, this doesn’t mean that customers can reach it. Reachability - whether customers can actually reach your Internet assets - needs to be monitored. In cases where a business is using a single cloud instance, an outage or failure will have a detrimental impact on reachability - and unless businesses are monitoring their reachability and mitigating for failures, they have little choices for rerouting if a disruptive event occurs.
• Performance -- Many businesses use CDNs to accelerate web page load. Amazon calculated that a slowdown of just one second can cost $1.6 billion in sales per year, 7 percent of annual revenue. Businesses need to quickly recognize Internet inefficiencies and outages to avoid accumulating latencies. II’s real-time dashboard alerts companies when routes rise above expected traffic thresholds for cloud providers, CDNs and data centers to find the root cause of the issue. For CDNs, II also ranks a company’s selected CDN against others so they can choose a better option if available.

“Many times, the root cause of a connectivity issue isn’t within the data centre or application,” said Jim Davis, Senior Analyst, Service Providers channel at 451 Research. “It’s important to have a global view of the Internet in order to understand how external events prevent users from reaching your web-based applications and services so you can proactively monitor and work around those issues to improve availability and performance.

“Businesses now need the same level of visibility into the entire Internet as they have of their own network, especially as enterprises move from on-premise IT infrastructure towards a hybrid cloud model,” Davis said.

When Internet Intelligence is combined with Dyn’s Traffic Management product for load balancing and geographic routing, companies create a truly self-healing offering. With Internet Intelligence’s insight, companies can make changes to the routes of their traffic with Traffic Management, allowing them to provide their customers with the best experience possible.

Internet Intelligence is the newest product within Dyn’s Intelligence product suite. It joins Dyn’s Internet Intelligence solution family, which has been heavily adopted by service providers and some of the largest enterprises, like Visa, TripAdvisor and Ancestry.com.