Dream11, the Sports Gaming platform, announced the expansion of its leadership team with the appointment of Vikrant Mudaliar as Chief Marketing Officer. Vikrant will be responsible for driving Dream11’s marketing and brand strategy and further strengthen its leadership position in the online Sports Gaming industry.
One of the biggest names in Indian marketing, Vikrant Mudaliar has led some of the best-known brands in the country over the last 17 years. He joins Dream11 from Yatra.com, where, as the Chief Marketing Officer, he led marketing activities across all of its business-lines and group entities.
Vikrant has vast experience in varied aspects of marketing, sales and strategy functions across diverse sectors including e-commerce, media & entertainment, automobiles and consumer goods. Before Yatra, he was the Vice President – Brand Marketing at Tata Sky, where he was instrumental in making the brand a category leader. He has also been associated with Lenskart, General Motors India, Jumbo Electronics Dubai and Pepsi Foods Ltd.
Commenting on the expansion of the leadership team, Harsh Jain, CEO of Dream11, said, “With his unparalleled expertise and experience, along with his deep understanding of Indian consumers and the diverse Indian market, Vikrant is here to lead Dream11’s exponential growth from our current user base of 2 crore sports fans to 10 crore by 2020. Having led some of the top consumer-focused brands, we’re sure Vikrant will make Dream11 a household name through exciting customer engagement initiatives.”
Commenting on his new role, Vikrant Mudaliar, Chief Marketing Officer said, “It is a particularly exciting time for Sports Gaming in India which is witnessing rapid growth as a business segment. The $7 bn daily fantasy sports industry in the US & Canada has over 60 mn users. The fantasy sports industry in India, which has tremendous potential, is also set to grow exponentially in the near future. Dream11 has played a pioneering role in shaping this industry and is at the intersection of sports, entertainment and technology. I am excited to take the Dream11 brand to greater heights.”