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Follow UsMD, South Asia: Debjani Ghosh www.intel.com
Making Efforts to Get Back in the Race: In FY13, Intel laid its entire focus on burgeoning mobility business to compete with Qualcomm and Broadcom in the mobile space. Intel's dismal growth is a proof of how laggard the PC market has been in India and globally. It has to rely on other businesses such as data center, cloud, mobility, and security to sustain its outlook. In FY13, the company had a crawling growth of only 5% with revenues growing from `6,406 crore to `6,750. However, it has not entirely left its core PC business and continued to generate revenues from the under penetrated market.
Marketshare Erosion: Over the year Intel lost a chunk of market to its archrival AMD. In FY13, AMD was able to clinch 15% marketshare from Intel. The biggest blow came from the Uttar Pradesh government which chose AMD processor over Intel to offer laptops to students under the free laptop scheme. Similarly, Intel allowed its competitor to grab a meaty share in regional markets.
In order to strengthen its position in India, Intel conducted a number of programs to spread awareness about PCs in India. It also launched a nationwide campaign (mainly 10 states) to explain how a PC can change their lives. It carried the campaign under the National Digital Literacy Mission in collaboration with Nasscom.
Cloud and Data Center: The company is exploring opportunities in the cloud and data center space since it is a growing segment in the country.
In FY13, the company partnered and invested in the data center space in India and invested $8.8 mn in an Indian data center startup called NxtGen data center and cloud technologies. Plus the company is working with service providers for virtualization and cloud.
Mobility: Intel is making frantic moves in the mobile and tablet space in the hope it would be able to give some competition to Qualcomm and Broadcom. A number of OEMs in fact unveiled tablets in the Indian market powered by Intel. But there was not much craze for them. Its moves on the iOS and Andriod platform and smartphone arena are also in line but in the nascent stage. Intel India organized a mobility road show in Bengaluru to outline its plan to accelerate new mobile device experiences across the company's growing portfolio of smartphone and tablet offerings. The company is also set to play its trump with what it claims its low-power, high-performance microarchitecture named Silvermont and Intel Atom SoC for tablets.