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Follow UsMD: Vanitha Narayanan http://www.ibm.com
Making the Most of it: What helped IBM in India to counter the challenging market dynamics during FY13 came from its deep understanding of the domestic market. The underlying tone over the last year was delivering the message how IBM's suite of solutions-be it hardware or software can usher in a enterprise wide transformation-in terms of bigger RoI, efficiency, and how it can bring in more business profitability. It retained its share in infrastructure service market with upwards of 18% share and its ‘smart cloud' initiative and ‘virtual server recover services' saw good momentum. On the server side, it took a dominant position in the non-x86 server RISC/UNIX market.
Change of Guard: In a top management change at the end of FY13, IBM appointed Vanitha Narayanan as managing director. She replaced Shanker Annaswamy, who took on a senior advisor role within IBM India. Beyond that, IBM India saw its STG head, Alok Ohrie who played an instrumental role in driving the server business joining Dell India as its president and MD.
The RoI Game: Clearly what worked for IBM here is the IT efficiency and optimization card. IBM aligned its offerings aimed at better fitment and for greater bottomline impact. Particularly on the business critical systems side, IBM's AIX is seeing some impressive gains and it is indeed giving a very tough time for HP-UX.
The Non X King: One of the significant things IBM did was the launch of Power Linux in India thereby, providing UNIX like capabilities for non-UNIX customers. Recently, it made available its 4 socket 32 core box on its Power 750 server. Overall, Power Linux made a good entry over the year while actual larger dividends will be seen in FY14. Power Linux augurs well for IBM because Linux on Power servers run industry standard Linux-Red Hat and SUSE. On the IBM's x86 System x portfolio, the emphasis was on delivering hardware that would be able to satisfy a heterogeneous technology environment.
Storage Story: Storage is yet another area that panned out well for IBM. The company's overall storage market share is pegged at about 24% last year. While the overall storage market did not grow over FY13, estimates suggest IBM had grown its storage business leaning on its Storwize range of storage offerings. It had wins from leading names like Manikchand Group, BPTP, Punjab & Maharashtra Co-Op Bank among others.
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