The Next 50#57 Sony India

In FY2014, Sony India revenues went down significantly because of their PC business being shut down which used to be a primary driver of growth. So the numbers here reflect its other IT business such as camera, while the company is more focused on its smartphone business, largely it is competing in the handset business while its tablet business is yet to take off with merely a few choices to offer to consumers. The company has focused around style and youth, which is why most of their products are popular only in this domain. Sony storage and PlayStation business did have a fair traction. It also added new members to camera range. Its total revenue in FY14 was `1,600 crore which is down 33% from the previous year. The company was finding it difficult to go forward in the PC business as the PC market did not show any signs of growth. The company is trying to change its strategy in India and focusing on a couple of launches in the current fiscal.

Sony India also made changes to its leadership team in the mobility business as part of its efforts to emerge as the number two player in the country, with more than 30 launches lined up this fiscal, including a range of tablets.