DQ Top 20:#26 Acer India: In Better Shape

MD: Harish K. Kohli http://www.acer.co.in

FY12 was a challenging year for Acer with growth falling to single digit. In FY13, the story was much better-it doubled its growth and reclaimed some of its lost ground. Over the year, Acer upped the ante on the retail space with an outreach program to address smaller towns through the gallery program-approximately 5,800 galleries and 1,070 towns currently.'
Acer maintained its segmental focus with government, BFSI, K-12 and higher education, corporate and SMB mandates that worked well. In terms of partner strategy, the company strengthened its two-tier distributor model with focus on retail space through additional Acer Malls, Acer Points, and Acer Galleries. Overall the key wins from ELCOT, Gujarat Informatics, Government of Maharashtra, and Goa, AMTRON, Infosys, Mahindra & Mahindra, Manipal Academy of Higher Education, NIIT, Educomp, RGUKT, Max Life Insurance among others made it relatively a good year for Acer.

Highlights

• Doubled its growth and reclaimed some of its lost ground
• The company strengthened its two-tier distributor model with focus on retail space