DQ Top 20 Rank 16 - Microsoft India Robust Outlook Amid Driven by Hybrid Work and Cloud Adoption 

Cloud services through Azure continue to be the emphasis of Microsoft’s complete business suite as it delivers a joint go to market approach.

Aanchal Ghatak
New Update

Cloud services, through Azure, continue to be the emphasis of Microsoft’s complete business suite as it delivers a joint go-to-market approach, providing customers with a vast array of transformative solutions and services. 


Microsoft is a global technology company with a mission to facilitate digital transformation through intelligent cloud and intelligent Edge solutions. Operating in India since 1990, Microsoft has played a significant role in the growth of the country’s tech industry. 

Despite the challenging economic conditions with inflation surging and consumer spending reductions, Microsoft’s robust outlook indicates that the company is still reaping benefits from the pandemic-driven shift towards hybrid work models. This resilience comes at a critical time when investors are preparing for potential economic downturns. The company is advancing its cloud infrastructure to cater to diverse customer needs through industry clouds. These industry clouds are collaborative frameworks developed with partners, integrating their IPs and replicable frameworks to deliver comprehensive solutions tailored to specific industries. 

Microsoft boasts an integrated portfolio encompassing six solution areas, ranging from cloud infrastructure, extensive data estate, application offerings, developer tools, employee productivity, and collaboration in a hybrid environment, to business applications for enhanced customer experiences. These offerings are fortified by a robust foundation of security. 


Collaborating with partners, Microsoft leverages their solutions to augment its platforms and delivers a joint go-to-market approach, providing customers with a vast array of transformative solutions and services. 

Key wins 

• Microsoft & Mastercard launch advanced identity tech for secure shopping. 


• Microsoft & Enable India to create 100,000 job opportunities for persons with disabilities. 

• Microsoft trains 2.5 million civil servants in digital skills with MSDE & CSC. 

• Microsoft & ICT Academy address India’s need for cybersecurity experts. 


• Microsoft partners with HDFC Bank to enhance digital services. 

• Microsoft’s partnership revolutionizes the 5G landscape for better connectivity. 

• Space Tech Innovation: Microsoft & ISRO collaborate to support space startups in India. 


Microsoft released its FY23 India Impact Summary, showcasing progress in environmental, social, and governance (ESG) efforts. The report highlighted initiatives to support inclusive economic growth, advance fundamental rights, create a sustainable future, and earn trust through cybersecurity initiatives. With a mission to empower every person and organization, Microsoft’s collective action in India drives positive impact and digital transformation, benefiting millions and amplifying progress across the nation. 

Despite economic challenges, Microsoft thrives in India’s hybrid work model shift, as highlighted in FY23 Impact Summary, showcasing progress in ESG efforts. Azure growth reached 40 percent but missed the 43 percent analyst target. Intelligent Cloud division revenue surged 20 percent to US$20.9 billion, exceeding expectations. India’s cloud adoption surges with 35 percent of SMBs planning transition. Microsoft’s lasting impact drives India’s tech landscape forward. 

Making a Lasting Impact on Businesses and the Indian Economy 


Microsoft has previously stated that there is a significant demand for the development of new native cloud applications in India. Microsoft India experienced remarkable success, with its fourth best-year-ever in succession. Microsoft India’s partnerships encompass top banks, IT services, conglomerates, unicorns, and various government ministries. The company’s strategic work with these entities on the public cloud is driving progress in the broader SME and startup ecosystem. 

The customer landscape highlights the breadth and depth of Microsoft’s achievements, bringing immense satisfaction in achieving its mission. The partner ecosystem plays a crucial role in Microsoft’s market presence, extending beyond a traditional go-to-market channel. It involves collaborations with global and Indian advisories, driving solutions that meet people’s needs effectively. The system integrator network in India contributes significantly to creating global-scale solutions, enhancing India’s position as a major player for Microsoft globally. Additionally, the independent software vendor ecosystem in India is experiencing a big wave, particularly in B2B SaaS companies. Microsoft is empowering these B2B ISVs to find customers quickly through the Azure Marketplace on a global scale. 

A Microsoft study revealed that approximately 35 percent of Indian SMBs plan to transition to cloud-based solutions within the next 2-3 years, showcasing a growing trend towards cloud adoption in the country. 


LinkedIn, the professional networking platform, witnessed a remarkable 19 percent year-on-year surge in its user count in India, reaching over 100 million by the end of the quarter concluding in March 2023. Microsoft’s CEO, Satya Nadella, highlighted during the quarterly earnings conference call that India now boasts 100 million LinkedIn members, with a significant 73 percent year-over-year increase in the number of student sign-ups, indicating the platform’s growing popularity among Gen Z as they enter the workforce. 

The company’s impact extended through programs like CyberShikshaa and Skills for Jobs, while notable announcements included new Surface devices and data center expansion plans. Microsoft’s commitment to India’s tech landscape continues to shape its digital future. 

Microsoft unveiled the ‘Future Ready Champions of Code,’ an extensive pan-India initiative designed to empower software developers with skilling, certifications, and solutions. The program aims to equip over one lakh developers with essential skills, tools, and resources, contributing to India’s technological advancement and growth. 

Microsoft’s impact in India during FY2023 has been substantial, driven by collaborative initiatives, achievements, and investments in technological advancements. The company’s commitment to empowering individuals, businesses, and government organizations in their pursuit of greater success and productivity continues to shape India’s digital future. As Microsoft expands its operations and partnerships in the country, it reaffirms its role as a catalyst for digital transformation and inclusion in India’s tech landscape.