DQ Top 20 2018: Rank #6 IBM India

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DQ Estimates Revenue (Rs Crore)


For the year 2017 to 2018: 35,880

With a strong uptick for Cloud and Digital Transformation services in India saw IBM upping the ante in the domestic IT services market. While it continued to offer its legendary RISC based server offering with a good uptake from leading verticals. It’s the software and services play that is driving IBM India’s revenues.

Over the year IBM India made significant contribution globally as well as in India, IBM continues to meet the changing requirements of its clients, and to pioneer new, high-value segments of the IT industry. To that end, IBM is positioning itself to lead in areas such as Cloud, AI, Security, Blockchain, IoT and is investing in these priority areas. IBM’s focus is also on further strengthening ‘One IBM’ to give enterprises a single point of reference across the depth and breadth of IBM products and services. In addition, IBM ramped up its collaboration with the ecosystem of start-ups, developers, universities, channel partners to drive co-creation and co-innovation.


IBM traction in India can be seen from the significant client wins. The significant ones were:

Bank of Baroda: Bank of Baroda, India’s second-largest bank public sector bank collaborated with IBM to power a ‘state-of-the-art’ IT Center of Excellence (ITCoE). The centers of excellence form part of comprehensive digital roadmap laid out by the Bank aimed at further enhance the quality of business growth, portfolio diversification and fee income using ‘digitization’.

Payback: PAYBACK India’s largest multi-brand loyalty program is collaborating with IBM to digitally transform its campaign management, to provide personalized and enhanced customer experience. Currently, PAYBACK India is using Watson Customer Engagement on IBM Cloud (formerly known as Marketing Cloud) and IBM’s Loyalty Management System (LMS) to create a more personal, content-rich and connected experience for their customers.


Apollo Hospitals: Apollo Hospitals - India’s largest specialty healthcare systems - will adopt Watson for Oncology and Watson for Genomics. The two IBM cognitive computing platforms will help physicians provide patients with personalized, evidence-based cancer care.

AgroStar: AgroStar, India’s foremost AgTech start-up, aims to transform the agri-business for farmers in rural India by using hyperlocal weather forecast data and insights from The Weather Company, an IBM Business, to help farmers make informed decisions for better crop output.

Metro Shoes: Metro Shoes Ltd, India’s leading multi-brand footwear chain, will be launching a new Digital Commerce platform powered by Watson Customer Engagement hosted on IBM Cloud. This would include IBM Watson Order Management and Commerce for seamless digital engagement.

Colombia: Colombia announced a strategic partnership to leverage IBM Watson to augment regional language content promotion, implement state of the art cross-language recommendation systems over multiple media contents- text articles, audio, video etc.

On the server side, IBM unveiled its next-generation Power Systems Servers incorporating its newly designed POWER9 processor. Built specifically for compute-intensive AI workloads, the new POWER9 systems can improve the training times of deep learning frameworks by nearly 4x allowing enterprises to build more accurate AI applications, faster.

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