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Follow UsMD, SAP India: Suprakash Chaudhuri www.sap.com/in
Big Year: SAP completed 40 years this financial year and the company claims that 2012-13 was the biggest year ever in its history, both globally and in APJ. The company focuses on five markets covering 26 industries: Applications, mobility, databases, cloud, and analytics.
HANA: Clearly, SAP's sweet-spot is HANA, its in-memory computing technology that is seeing rapid adoption globally and in India. HANA has many facets- it's an appliance, it's a type of database, and it's a platform in itself. It suits both analytical and transaction processing. Fifty percent of HANA deals in Asia are from India, which speaks much about the run-rate for HANA business in India. Marquee customers in this area include Essar Group and Usha International.
SME and Public Services: SAP's India business has significant contribution from SME and public industries (education, healthcare, and government). In fact, 80% of SAP customers globally are small and medium businesses. SAP has been reaping the benefits of its focused efforts in the public services segment. Its ‘Made in India for India' initiative resulted in the creation and launch of three HANA-based applications in the dairy, healthcare, and public security areas.
Applications: The applications business which is the mainstay for SAP brings in close to 50% of the revenue. While on-premise ERP continues to get adopted, the line of business applications on cloud is the major growth driver. Key growth segments are social media, CRM-on-demand, Business-by-demand, Ariba, SuccessFactors, and carbon footprint. SAP says that it has 17 mn users on cloud globally.
Database: SAP's acquisition of Sybase many years back has helped the company inch up in the database market, although it is still placed #4 behind Oracle, IBM, Microsoft. But the evidence of growth of Sybase installed base comes from the fact that database and related technologies now accounts for 25% of SAP's revenue.
Mobility: Mobility is a thrust area for SAP and the company reports triple digit growth rate here although on a small base. Again, the enterprise mobility platform came in through Sybase, but the recent acquisition of Syclo has added strength to its offerings in the mobility segments. The company reports good adoption of mobility solutions on Syclo.