Advertisment

Digital is a strong catalyst for innovation - Puneet Gupta, CTO, Brillio

author-image
Ruchika Goel
New Update
brillio

What makes digital transformation so important for organizations in this new business scenario?

Advertisment

Technology is changing the face of business as well as the kind of relationships and experiences that customers expect from brands. Enterprises are trying to take advantage of the digital phenomena by transforming into technology-first businesses. Digital is helping businesses extend their reach and penetrate newer target segments and geographies quicker and easier.

What are the biggest technology challenges enterprises face?

The pace and breadth of technological change taking place is too great for most organizations to comprehend. Every industry and corporation stands the chance of being disrupted and made obsolete or inefficient virtually overnight. Organizations are trying to figure out how to put the breakneck pace of technology to their unique advantage.

Advertisment

What are the driving factors that are pushing companies to adopt digital?

Until recently, organizations regarded technology as just an enabler. Today, most organizations realize that it’s a core driver, and are trying to figure out how to take advantage of the breakneck pace of technology to serve their customers better, faster. Technology is radically changing business paradigms and customer relationships - and their brand experiences - at an unprecedented scale. To keep pace with this market dynamics, it’s important for organizations to proactively embrace Digital Transformation to evolve into technology-first businesses.

Please describe your key offerings in the digital space. How are these playing out in comparison to your competitors?

Advertisment

At Brillio, we understand that Digital Transformation is a continuous process. Brillio’s digital consultants focus on aligning technology opportunities with an organization’s digital vision to drive specific business outcomes. Broadly speaking, Brillio’s Digital solution suite spans Digital Enablement & Transformation, Mobility, User Experience (UX) and the Internet of Things (IoT).

  • Digital Enablement & Transformation

    • Planning & Strategy - Digital Transformation Roadmap, Digital Asset Optimization, Digital Investment Optimization, Business Process Design and Program & Change Management

    • Transformation modelling - Blueprint driven development, Co-creation models, Rapid Prototyping, Pilot Design & Execution

    • Execution - Data Management, Application Development and Quality Assurance

Advertisment
  • Mobility - UX, Cross Platform Development, Location Based Solutions, Augmented Reality and Native Application Development

  • User Experience - Design Consulting, Core Design Services and Design Frontiers

  • Internet of Things (IoT) - Industry specific IoT, Development & Testing of IoT solutions, Sustainability, and IoT Enablement of legacy devices

Advertisment

As the Digital Transformation drive becomes stronger, what will be the opportunities for enterprise buyers and their vendors? How are you dealing with changing expectations of the enterprises with respect to your offerings?

It is important to create a clear, holistic digital strategy that takes into account not just the short-term priorities, but the long-term opportunities as well. The right place to start is by acknowledging the profound impact Digital Transformation can create for an enterprise, the impact on customer relationship and experience - of creating a seamless experience journey through the digital and physical realms - and the phenomenal business outcomes this can lead to in the long run. Simply put, Digital is a strong catalyst for innovation.

We should keep in mind that Digital Transformation is a journey, not a destination. Organizations that embrace the Digital wave early and effectively will be the ones that will innovate better and connect deeper with customers - by reimaging experiences, making their every touch point a sensory delight. The right technology partner can help an organization get ahead of the technology curve and transform itself from one with market parity into a highly differentiated “loved” brand that customers can’t stop talking about.

Advertisment

What kind of technologies will shape the future of this industry?

Technology phenomena like IoT, Cloud, Mobility, Big Data and Analytics (especially Predictive) will continue to shape the industry in the coming years. I am particularly excited by the potential of phenomena like Artificial Intelligence (AI), neural networks & Advanced Machine Learning and Augmented Reality. As a CTO, I am thoroughly enjoying the way technology has woven itself into the fabric of society and influencing every aspect of our lives.

What piece of advice would you like to give to the CTOs or CIOs?

CTOs and CIOs are the closest to the technology disruption around us and stand the best chance to take advantage of technology as a strategic enabler for their organizations. The real advantage of transformation comes from seeing potential synergies across silos, and then creating the conditions for unlocking value throughout the organization. As every business becomes a digital business, the C-suite needs to lead their organizations’ digital transformation from the front.

Advertisment