Despite Layoffs in 2023, Demand for Non-tech Jobs Increasing

Layoffs in 2023 may not have impacted Indian employees much and studies suggest that the demand for non-technology jobs is increasing

Preeti Anand
New Update
Layoffs in 2023

Despite rumours of layoffs in 2023 by global technology companies, A survey reports an increase in demand for people in non-tech industries in India, such as healthcare, food services, construction, and education, in December 2022.


Reports as per monthly employment statistics of the global job portal

According to the monthly employment statistics of global job portal Indeed, 30.8 percent of all job advertisements on its website in December 2022 were in healthcare-related sectors such as nursing and dentistry. This was followed by food services (8.8%), construction (8.3%), architecture (7.2%), education (7.1%), therapy (6.3%), and marketing (6.1), among others, according to the study. According to the report, industries such as construction and civil engineering have enjoyed a resurgence due to the relative resumption of economic routine in a post-pandemic environment. It went on to say that last year, businesses realised the importance of marketing for a better customer experience and company and sales, contributing to the increase in demand. Marketing was one of the first businesses to see layoffs in 2023 during the outbreak.

The research is based on data from job advertisements posted on the Indeed website between December 2021 and December 2022.


India Unhindered by Layoffs in 2023, And Hiring is Strong

Indeed's head of sales for India, Sashi Kumar, stated that the fact that various job categories are rising despite global uncertainties indicates that recruiting in India is solid. According to him, the overall number of job advertisements in January is 203% more than the pre-pandemic baseline of February 2020.

How are Cities Faring?

  • According to the poll, Bengaluru is the top city for job postings, accounting for 16.5% of the total share.
  • Mumbai (8.12%), Pune (6.33%), and Chennai (6.1%) are all close to Bengaluru, according to the research.
  • Tier II cities like Ahmedabad, Coimbatore, Kochi, Jaipur, and Mohali provide around 6.9% of this contribution, demonstrating the rising demand for talent in smaller cities.

Indians Looking for Work in Other Countries

  • According to the poll, the cross-border quest for Indians has intensified due to the easing of Covid-19 travel restrictions and the reopening of numerous business sectors.
  • According to the statistics, Indians account for around 39.29% of cross-border searches in the United States, followed by Canadians (17.23%), Britons (14.34%), and Emiratis (13.79%).