Demand for e-learning is picking up in India

How important has e-learning become to the enterprises?

Today, most of the industries are witnessing robust growth. Acquiring talent
and managing attrition have become top management priorities. At the same time,
training the workforce and performance management are key enablers for
corporates. It is in this light that e-learning is considered to be a panacea
for chief learning officers. E-learning tools help enterprises track employee
performance and do assessments.

They leverage technology by using the web as their medium,
creating a virtual classroom. They provide access to thousands of employees
scattered across geographies.

What growth do you expect in the e-learning space in India?

We have seen an increased demand for e-learning in India. However, this is
just the beginning, and professional e-learning services will be in substantial
demand in the years to come. Barring top of the league organizations in India,
e-learning tools are hardly put to a structured use.

Since all segments are witnessing good growth, the need will be
felt across the board. The need will be for a whole range of services and
products. Companies will require LMS, off-the-shelf courseware, and custom
courseware for their proprietary needs. They will need such courses in 8-10
foreign languages, which their workforce uses in day-to-day communications.

Which vertical has been the major growth driver for your
organization?

Our major growth has come from the IT, ITeS, and manufacturing segment.
Since we have domain knowledge in IT, we are able to work with Indian IT biggies
to make courseware for their techies.

What are your products and solutions across various verticals?

We have launched Learning Brix, a versatile solution that can easily
integrate audio, text, streaming video, and images. It is a powerful tool and
its ability to render content in multiple languages for a global workforce is an
asset. We also offer U360 an LMS partnering with RWD technologies. Along with
Uperform, we provide a end-to-end service for Indian customers. Our custom
content services specialize in a couple of verticals. We would like to engage in
more segments including retail.

H Chethana Gadiyar


chethanag@cybermedia.co.in