Dell echoed its confidence in the opportunities for higher PC adoption and usage from emerging India. Signaling its commitment towards driving PC awareness and usage in India, Dell has been consistently delivering on its planned strategy for the Consumer business focused on product innovation, wider retail and distribution network and market communication. Dell today also announced an expanded portfolio of award-winning devices featuring premium materials, stylish finishes and the latest technologies from its Inspiron, XPS and Alienware and Venue families.
The versatile product range is instrumental in building the company’s vision for PC users to leverage technology in driving the growth of a knowledge economy. The company firmly established its intent to be the frontrunner in the Indian market, having carved an upward path with sequential growth over the past 9 quarters through an ambitious go to market strategy. Recognizing that the demand for a PC is on the rise in emerging towns, Dell is intent on ensuring that technology is made available to consumers who lack access to computing devices. With focused expansion in Tier 3 to Tier 5 markets, today Dell has a retail presence in over 1000 cities across India and 475 Dell Exclusive Stores in over 300 cities. Dell plans to double these numbers by the end of 2015.
To gain a better understanding of the unique needs of consumers across India, Dell also commissioned a study with Greyhound Research titled the ‘The PC User Trends of Emerging India’ in 40 locations across India capturing insights from students, youth, young workforce and parents. The study validates the ongoing execution of Dell’s sustained strategy across T3 – T5 markets, which aims at building awareness around PC usage among the next generation of PC users. The study examines established and emerging trends around PC usage and its relevance among different user segments as an important tool for skill and knowledge development.
Mr. P. Krishnakumar, Vice President, Consumer & Small Business, Dell India said, “We believe that the future of the PC is strong and lies with the youth and their cognizance that technology is the key to the advancement of their ambitions. As India moves towards a much awaited digital transformation, our focus rests on driving awareness and access to technology which we believe is imperative to building a ‘Skill India’. Technology is the key to empowering our youth with skill sets and advanced learning that bridges geographic and demographic divides. Today, one in five consumers already owns a Dell PC. However with just 10% Household PC penetration the full scope of the transformative nature of technology is still unexplored. That is why we have made it our mission to empower our consumers with the most dynamic product portfolio that we have ever had, with access to a Dell store wherever they go, as well as various youth oriented awareness and engagement programs. We intend to make Dell the preferred choice for every household.”
Unveiling the new product range, Ray Wah, Vice President, Consumer Product Marketing, Dell Inc. said “We see immense potential for technology adoption in the Indian market. The PC is the hub of creation, and our contribution to the Indian market is to design devices that not only appeal to consumers across all genres, but also consider the unique needs and preferences of that region. India as a market for example, has unique needs like being able to handle dust, or temperature and power variations. Innovation is not just about specs or design, but the complete package, it’s end to end. We are designing products that are thin and light, offer exceptional battery life, with style and performance, service and software solutions that customers can only get from Dell.”
With innovative technology solutions and cool new designs that delight users, Dell is focused on building awareness on how technology can transform people’s lives. Solutions such as Antitheft and Recovery solutions like Absolute LoJack and Support Assist which provide Predictive failure analysis and notification, help give users peace of mind and lets them focus on what’s important. Through interactive marketing communications and social media campaigns, Dell is also creating opportunities for youth to explore new boundaries through technology, by showcasing how personal computing is a powerful companion.
Unleashing a dynamic range of versatile and innovative products for unique technology needs:
XPS 13: Elevate your computing experience
The XPS family of devices has always been designed to be the best balance between form and function. Taking that mentality to new heights is the Dell XPS 13, with a virtually borderless infinity display and the power to get work done anywhere. The XPS 13, with Windows 8.1, is designed to be the best-performing notebook of its size, featuring the longest battery life with up to 15 hours of run time on a single charge. The laptop’s optional UltraSharp Quad HD+ infinity display, with 5.2mm bezels, boasts an incredible 5.7 million pixels, so movies and presentations burst with eye-popping color and precise detail. The 5th Generation Intel Core i7 processors and solid state drives provide performance and responsiveness, and the remarkably small and light form factor starts at a mere 1.2 kg. Connecting while on-the-go has never been so effortlessly stylish.
Alienware 15 and 17: Gaming excellence on-the-go, desktop-class graphics at home
The Alienware 15 and 17 laptops are the newest members of the world’s most iconic family of gaming systems. Both are more than 20 percent thinner than their predecessors and feature full-powered performance components without throttling. The notebooks enable their graphics cards with 100 percent of their rated wattage to deliver maximum graphics performance when a gamer needs it. Intel Core i7 models will even automatically overclock when you plug your laptop into the innovative Alienware Graphics Amplifier (sold separately). Per the Alienware brand’s commitment to quality materials and a superior user experience, the new notebooks are constructed with elements such as copper, aluminium and carbon-fibre composites for a rigid and performance-focused mechanical design.
Dell Venue 8 7000 Series: Innovative design, ground-breaking features
The much-anticipated Venue 8 7000 Series tablet features a series of ‘firsts.’ Based on the Intel® AtomTM processor Z3500 series, it is the world’s thinnest tablet at 6mm, and it features the best tablet display available today, a stunning 2560×1600 OLED infinity edge-to-edge display. The Venue 8 7000 Series is also the first to integrate the Intel RealSense Snapshot Depth Camera, which captures a depth map for every picture taken. Together with the Dell Gallery application, it offers people much more flexibility when editing photos and also allows them to do simple linear or area measurements with a photo, like measure the length of a sofa or the area of a room. One of the most exciting and innovative devices Dell has ever produced, it was the winner of several awards at CES 2015 and a 2015 CES Innovation Award Best of Innovation Honouree.
Dell Inspiron 5000 Series: Stylish PCs with innovative new features
The Inspiron 5000 Series offers well-designed, versatile laptops now available with an even broader array of processor options from Intel and AMD, for responsive performance whether surfing the web, writing a term paper, editing videos or initiating web chats. In addition to exceptional battery life, premium performance and stunning visuals, stylish shoppers will enjoy the laptops’ sleek design details and vibrant chassis colour options, selecting from several finishes: Standard Black, Theoretical Grey, Alpine White, and Sky Blue.The Inspiron 5000 Series laptops also feature True Colour display technology for exceptional visual clarity and colour fidelity and Dell’s new precision touchpads for exceptionally fluid panning, pinching and zooming, providing users an experience that’s touchscreen-smooth and quick. Its older brother, the Inspiron 15 7000 Series offers a 4K UHD touch display option for the sharpest, brightest display ever offered on an Inspiron in a sleek, lightweight design.