DELL India: Direct Impact

Last fiscal was spectacular for Dell, which saw very good growth in its PC

and server offerings: servers saw an impressive 72% growth in unit terms,

according to DQ estimates, and portable volumes soared to 23,300 in FY 2004-05

as compared to 4,500 the previous year. Dell pitched its key notebook models,

Latitude and Inspiron series, at the high- and the mid-end segments. On the

Desktop side, its Optiplex series of small form factor machines made a dent into

the Sub-20K to 30K price points. The company's strategy on bulk orders and

competitive pricing of its desktops enabled it to garner mandates from segments

like BFSI and BPO. Got top rank in terms of overall product and post sales

support in the DQ-IDC Customer Satisfaction Audit 2005. Dell strongly believes

that its direct model will be a success in India too, with PC penetration on the

rise, and affordable, always-on, broadband Internet connectivity becoming a

reality.