Dell along with HCL Infosystems announced a strategic distribution partnership. Under the partnership, HCL Infosystems will leverage its pan-India network of partners to distribute Dell’s entire Hardware & Software Products.
The strategic partnership will significantly widen the reach of Dell’s products especially in tier 2 and tier 3 locations across the country. The partnership also involves comprehensive Go-to-Market initiatives and activities.
Speaking on the strategic partnership, Mr. Premkumar, Executive Vice-Chairman and Managing Director, HCL Infosystems Ltd, said, “In line with our mission to add the utmost value to our Customers, we are committed to bring to market leading edge Technologies and Productivity Solutions. Dell’s acclaimed Computing Products and Solutions provide the perfect fit and leverages our National presence very meaningfully”.
Mr. Alok Ohrie, President & Managing Director, Dell India said: “We are committed to our vision of taking our products and solutions across the country. The spate of partnerships with various leading distribution partners, including HCL Infosystems, stand testament to our aggressive focus on this. This partnership will for the first time include Dell’s software solutions portfolio, further expanding opportunities for our channel and distribution partners across Dell’s complete solutions portfolio – from the device to the datacenter.”
Since the launch of the new GTM, Dell has been strengthening its distribution network across the country, engaging in partnerships with leading distributors for the sale of its products. The strategy has worked well for Dell, significantly increasing its customer base and strengthening channel partnerships in India.
This partnership, would also enable HCL‘s Partner Network to service back-to-back needs of its customers but also provide augmented availability through the stock-and-sell route. HCL Infosystems as a leading Enterprise Distributor has been strengthening its portfolio by adding more OEMs (Original Equipment Manufacturer’s) to offer a comprehensive offering and choice to its partners and customers. Both Dell & HCL are committed to expanding the range of solutions and reach in the marketplace in order to expand the customer base and depth of client relationships.