E-commerce runs on Big Data
A customer walks into a store, the salesman assesses him and decides to sell him a particular brand-the human brain at work. A customer logs into an e-commerce site and…
Big Data
Big Data Driving Middleware Adoption
Industry research firm IDC defines the digital universe as a measure of all the digital data created, replicated and consumed in a single year and estimates that it is on…
A Little Security for Big Data
Bringing the issue of security into the big data discussion often produces two divergent schools of thought from IT professionals-categorical denial that big data should be treated differently from existing…
Managing Consumer Risks
For many years, companies have used data analytics to analyze their business data for insights in improving sales and profits, building better products to meet market needs, and understanding the…
Investing in Big Data
As part of the research for an upcoming report on mid-market IT budgets in India, we have collected the responses on big data adoption trends and maturity levels from 430…
Big Data balloon can lack air
Big data investments in 2013 continue to rise, with 64 per cent of organizations investing or planning to invest in big data technology compared with 58 per cent in 2012,…