Dadan Bhai

Role model



Dadan Bhai's legacy today might be mired in controversy, his company might
have faded from memory, but few can deny that his name will remain permanently

etched in the annals of Indian IT history. Under his stewardship, Pertech

Computers (PCL) not just became the first company to overtake HCL in its

aggressive selling, but more importantly it gave the PC an FMCG status in the

Indian market and created a catalytic effect on PC shipments. He launched PCL in

1987 at an initial investment of Rs 6 lakh and in seven years made it the

country's largest PC seller. The aftermath was unfortunately not so bullish,

and Dadan Bhai passed away virtually unnoticed in 2005. But the PCL of pre-1994

surely has become a role model for others to follow.