Advertisment

Dabur: With IT Chyawanprash

author-image
DQI Bureau
New Update

It's not only Colgate, but India's fourth-largest FMCG

company Dabur too joined the IT outsourcing bandwagon in 2004, when as part of a

10-year deal it signed up Accenture to manage and execute all its IT functions.

Dabur has been maintaining a long relationship with Accenture, dating back to

more than a decade-not only has it been outsourcing pieces of IT functions,

the association has also often involved business consulting. In fact, Accenture

advised Dabur on its purchase of US-based Abbott Laboratories last year.

Advertisment

No wonder then, Sanjay Jain, country MD, Accenture India calls

this contract a full-fledged IT-enabled business transformation outsourcing

deal. The IT setup that Dabur outsourced can be classified at three primary

levels: computers, networking, and applications. Besides, it also includes

additional consulting initiatives involving strategy and business architecture,

supply-chain management, and solutions engineering service lines.

Under hardware and networking, asset ownership has transferred

to Accenture while IT employees too have been absorbed into the Accenture

payroll. On the applications front, Accenture is designing, building, and

running IT systems like servers, desktops, network for the supply chain, and

secondary sales functions like helpdesks. Over the years, the FMCG major has

made substantial investments in the areas of ERP and SCM; Accenture has further

enhanced these technology resources by developing and running end-to-end

solutions.

Therefore, the key areas where Accenture has been delivering to

Dabur till now, involve not only IT functions and applications management, but

more importantly, design and delivery of key strategic systems such as

supply-chain management and secondary-sales systems. This outsourcing model has

enabled Dabur to focus on its core strengths, namely procurement, marketing, and

distribution of consumer products. Consequently, outside of Accenture's ambit,

Dabur has been able to finetune its e-procurement solution as well as improve

the efficiency and standard of services delivered; Ariba's e-procurement

solution has indeed helped Dabur make a killing. Anil Garg, DGM, IT, Dabur adds

that reduction in operational costs has been another major benefit to the

company.

Advertisment