The talk of Industry 4.0, and now Industry 5.0 is rampant. Further to that, cyber security forms the basis of any industry, as even one single malware or cyber attack can debilitate an organisation. Along the same lines, Sharat Sinha, Vice President, Asia-Pacific & Japan, Check Point Software Technologies (India) Ltd, talks about the challenges associated with cyber security in a market like India, some forthcoming trends in the space, and Check Point’s business and expansion plans.
- What are the challenges associated with a market like India when it comes to cyber security?
Cyber attackers are becoming increasingly sophisticated and have already started impacting technology enabled devices to perpetrate next generation crimes such as data thefts, frauds, identify theft, etc. Rapid adoption of emerging technologies such as IOT, AI, ML has created a challenge of control, management and visibility, mere device management isn’t enough to safe guard digital assets in the current interconnected ecosystem and networks.
India is no different than other countries. With an increased focus on digitalization of Indian businesses, especially of small business, 2018-19 is a turning point in respect to how data is perceived and how important it is to protect it. With recent occurrences of cyber- attacks such as Facebook, Google, Hotel Marriott and many more, India finally seems to turn head towards strengthening their cybersecurity measures to protect the company and the consumers’ interest. However, in the absence of a holistic national level cyber security architecture and considerable investment in up-to-date cyber security solutions, cyber security still remain under penetrated in India.
- What are some of the Trends in the cybersecurity space pertaining to India?
The cyber security landscape is rapidly changing and adapting to fast paced evolution of cyber-attacks and their scale is ever increasing. This year, we do expect to see more and more organizations move their businesses to the cloud and gaining a fair understanding of how to store, manage and protect the data stored and data in use.
Cyber criminals and hackers are not only attacking social media platforms but also challenging the privacy of government owned websites, online games, banks and other massive data collection centres. Therefore, data and identity protection is going to be the key focus areas for both enterprises and government.
While malware and ransomware attacks will continue to trouble us, organizations are protecting what’s important. The focus is moving away from securing entry and exit to the deployment of end to end security checkpoints in the cloud networks. Some of the technologies that will continue to make noise are AI, ML, and encryption, cloud security, etc. Also at this point in time, enterprises do realize that digital is here to stay and considering security by design is an ideal approach to ensure business success.
Localization and development of holistic security solutions as per the business requirements will be a key game changer in the cyber security business environment this year.
- What would be Check Point’s GTM strategy for the India market?
The company philosophy has always been to work closely with the channel partner community. Today, Check Point is uniquely positioned to address a whole lot of cyber security related complexities due to rich expertise and skill sets. The company’s market strategy is consciously aligned to making customers more security aware and make them proactively deploy the latest in security and enabling them to proactively secure themselves. We are there for the customers and to further up the ante on customer centricity.
- How is the company planning to utilize and implement technologies like AI, ML and data analytics?
Machine learning, artificial intelligence and big data technologies have all seen major breakthrough in the past few years, letting us mechanize tasks in the smartest ways. As Check Point thinks more and more about ML, AI’s role in cyber security, we have begun to explore AI based engines across our threat prevention platform. Check Point’s algorithms can analyze millions of known indicators of compromise and hunt for additional similar ones. As a result, we’re able to produce an additional threat intelligence feed that offers first-time prevention of attacks that we’ve never seen before.
- What is the biggest threat to enterprises in India? And what possible solutions can Check Point offer to curb that?
Security is continually cited as a key barrier to wide-spread enterprise cloud adoption, yet traditional security approaches don’t fit the dynamic nature of the cloud, leaving businesses exposed. As enterprises continue to put more data (at rest & in motion) on the cloud, network and end applications, the traditional security perimeter is proving to be ineffective, providing a backdoor for hackers to access enterprise systems. Therefore, our skilled workforce evangelizes a lot to develop new age security and threat prevention solutions for next generation cyber-attacks. You can say, we are already ready with the ‘Security of the Future’.
Check Point Ethos is “Prevention Not Detection “once Malware is inside, it’s already too late. Today’s cyber-attacks are the most advanced and impactful, while the security deployed by most businesses is generations behind and incapable of protecting against such attacks. In fact, we are facing 5th generation attacks, where most businesses are protected with only 2nd or 3rd generation security. Check Point, the leading cyber security vendor for over 25 years, is the only company that provides effective security to prevent 5th generation cyber-attacks and whatever comes next.